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How to Optimize Product Descriptions for Google Shopping
Your Google Shopping product descriptions are more important than you might think. Use this guide to optimize them.
7 Tips for Profitable Affiliate Program Management
Affiliate campaigns perform at their peak when they're optimized using top-of-the-funnel and mid-funnel strategies. Here's how.
How to Use Customer Match for Google Shopping Campaigns
Customer Match uses remarketing lists to target Google shoppers. Pretty awesome, huh?
How to Get Product Reviews that Increase Profits
Product reviews could make or break your ecommerce efforts. It's time you gave them their due.
This Week in Ecommerce: July 6, 2018
Some would call it Christmas in July, others might write it off as an over-hyped event — regardless, Prime subscribers are ready for Prime Day. Amazon finally revealed this year’s Prime Day and it’s right around the corner. Set for July 16 and July 17, Prime Day is the best day to buy Amazon’s own products (Echo speakers, Kindle products, etc.). It’s also an amazing day for all other products, as the holiday promotes many site-wide deals. It’s time to tune those wishlists and set some reminders for the 16th. You won’t want to miss out on what this year’s Prime Day has to offer.
Using Google Shopping Currency Conversion for Multi-Country Selling
When submitting a Google Shopping feed, you’re required to provide the currency that your prices are in. If you’re submitting US dollars, you append USD to the price field. If you’re submitting Canadian dollars, you append CAD.
Featured Posts

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Google Just Cut Merchants Out of the Funnel — With Agentic Commerce and Accelerated Checkout
Google’s new ‘Checkout on Merchant’ is reshaping the ecommerce funnel—bypassing product pages and turning your product feed into the point of sale. Learn what this means for your campaigns and how to optimize your feed for agentic commerce.


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Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.
