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Google

Google for Retail: A Visual Guide

Google for Retail is a comprehensive ecommerce solution with multiple surfaces for your product ads. Learn about these surfaces and how you can use them to grow your business.

Posted on 
Jul 23, 2021
  by
Nick Martins
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Inventory Management

9 signs your business needs an effective inventory management system

When you start your ecommerce business it’s likely that you will track your inventory using spreadsheets. Which is great for a small business that’s just getting going. The issues with this approach arise when your business grows, you start selling on more channels and your processes get more complex.

Posted on 
Jun 22, 2021
  by
Marc Darmon
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Google

New Google Shopping Features Announced for 2021

The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.

Posted on 
Jun 1, 2021
  by
Bryan Falla

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Amazon

PPC vs Marketplaces: Finding Your Marketing Mix

Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.

Posted on 
May 17, 2021
  by
Bryan Falla

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Walmart

Why Walmart Should Be Your Next Marketplace

Just as people tend to stick to their favorite stores, they’re also quick to stick to their favorite online marketplace. A platform like Walmart.com might be exactly what your business needs.

Posted on 
May 11, 2021
  by
Giovanni Miranda

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Google

2021 Google Product Data Specs Update

The focus of this year's Google product data specs update is on improving the quality of product information across free listings and Shopping ads.

Posted on 
Apr 30, 2021
  by
Giovanni Miranda

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7 Key Performance Indicators for Ecommerce Marketing

Bryan Falla
April 6, 2019
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Ecommerce

How to Fix Common Google Merchant Center Errors

Nicole Santoro
February 25, 2020
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Google

How to Protect Online Store Data

Bryan Falla
January 10, 2025
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Ecommerce

How to Add UTM Tracking to Google Shopping Campaigns

Carlos Rodriguez
March 12, 2024
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Google

5 Tips for Delivering High-Quality Omnichannel Customer Service

Bryan Falla
May 3, 2018
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Ecommerce

7 Ways to Supplement Your Product Data to Improve Exposure

Bryan Falla
May 10, 2018
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GoDataFeed Talks Shop at Shoptalk

Lin Grosman
May 18, 2016
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Google Launches Product Listing Ads in Image Search

Nicole Santoro
May 24, 2016
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How to Use Analytics to Identify Ecommerce Performance Trends

Bryan Falla
January 15, 2025
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Ecommerce

Can eBay Take on Amazon?

Bryan Falla
June 1, 2018
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eBay

Key Differences for Marketing Products on eBay vs. Amazon

Bryan Falla
June 7, 2018
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eBay

GoDataFeed at IRCE 2016

Bryan Falla
June 9, 2016
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Featured Posts

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns
Google

Channel-Level Visibility in Performance Max Brings New Clarity to Your Campaigns

Performance Max is no longer a black box. With new channel-level visibility, you can finally see how each surface is performing—and make smarter, more targeted decisions because of it. Here’s how to start using the data.

Carlos Rodriguez
June 10, 2025
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Fix Broken Schema and Recover Product Visibility with ChatGPT
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Fix Broken Schema and Recover Product Visibility with ChatGPT

Broken or outdated schema can quietly suppress your products in search. This guide shows how to diagnose and fix common structured data issues using ChatGPT.

Bryan Falla
June 9, 2025
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