GoDataFeed at IRCE 2016

Posted on

Jun 9, 2016

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The Internet Retailer Conference & Exhibition has lived up to expectations. From the start, we were treated to a host of industry-insider knowledge on some of our favorite topics -- especially topics related to selling on Amazon.

Here's a recap of some key points:

25% of all retail sales, online and not online, took place on a marketplace online.
33% of all ecommerce sales took place on Amazon.
"Focus on your customers while your competitors are focused on the actions you just took." - Greg Bowen, VP at Dell commerce services
Amazon Brand Registry program will be relaunched soon requiring brand owners to acknowledge who the content owner is for their brand.
"If your brand is not selling on Amazon.com, chances are your products are already on Amazon."
"Building a brand voice with customer feedback is important."
Non FBA sellers must focus on metrics.
Winning the buy box comes down to price, fulfillment, and customer feedback.
Importance of not overselling... we can't state that enough.
"Create your product data the first time. Going back to supply color and UPC for 30,000 products is costly. Do it right the first time." - Toynk Toys
"Vendor central concept is the future for more retailers who are starting to offer 3P marketplaces." - Chad Brandon, account manager at Amazon, ASICS
"Amazon is building more fulfillment centers to support demand for FBA prime." - Scott Wingo
Mercant fulfilled prime will increase this year.

But it's not just the workshops and presentations that have made IRCE 2016 special; some of our favorite moments have been more about the people we've talked to and seeing so many in our industry coming together in conversation.

As IRCE wraps up and we all go to our respective corners of the ecommerce world to process everything we've learned, we look forward to exploring some of these topics with you and continuing the conversation.

Stay tuned for future posts dissecting the topics covered at IRCE and feel free to contact us with specific questions.

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Bryan Falla

Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop their digital brand identities and implement marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.

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“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”

“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”

“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”

“We love GoDataFeed and use it all the time. It is really simple to integrate GoDataFeed into your website.”

“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”

“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”

“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”

“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”

“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”