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Seven platforms, the engagement and purchase data behind each, and where product feeds fit.
Key takeaways
Shopping has moved to where people already spend their time. Social platforms are no longer just for sharing content — they are surfaces where consumers discover, research, and buy without leaving the app. Most retailers run Facebook and Instagram and use a fraction of what's available. This report profiles seven platforms — Meta, Facebook, Instagram, Pinterest, TikTok, Snapchat, and YouTube — with the engagement and purchase data behind each, and where product feeds fit.
Most retailers run Facebook and Instagram and stop there. AR try-ons, shoppable video, and live shopping stay on the table — the case for using more of the surface.
Meta spans the full journey, discovery through retargeting, across 3.65 billion monthly users. The reach and tooling that make it the default social commerce stack.
Reports of Facebook's decline are premature: 3 billion monthly users, a $55 average order value, and the deepest commerce tooling of any social platform.
Visual discovery with checkout attached. 130 million users touch shoppable posts monthly, and product tagging lifts sales 37%.
A discovery engine where 96% of searches are unbranded and 85% of weekly users have bought from a Pin — an affluent, high-intent audience.
1.5 billion monthly users, 58% discovering brands on the platform, and LIVE commerce driving sales spikes — the discovery-to-purchase engine for a younger audience.
397 million daily users and 200M+ monthly AR shopping engagements — a younger audience reached through interactive, camera-first commerce.
2.7 billion monthly users and nearly a billion daily hours watched — where product research happens before the purchase, with Shorts adding conversion.
https://docs.google.com/document/d/1FpltZFVCBM9qFsjWlh7hHPFgT4rEpf5bJkGmgvBar3I/edit?tab=t.brtmnvrdmepv#heading=h.t2mrstu6jr9e
Every platform here pulls from the same catalog. Feed quality decides how your listings perform across all of them.
In this article
Shopping is now a social activity, and the retailers pulling ahead are the ones using more of each platform than a product tag and a boosted post. The reach is there on all seven — what varies is how well your catalog is built to perform on each.