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Feed requirements, storefront options, pickup configuration, and inventory verification for Local Inventory Ads.
Key takeaways
The line between digital and local shopping is thin: "near me" searches have grown sharply, and most shoppers check online inventory before visiting a store. Local Inventory Ads put nearby, in-stock availability and pricing directly into Google Search, Maps, and Shopping. This guide covers what LIAs are, the Local Product Inventory feed they require, the storefront and pickup setup, and the inventory verification step that gets products live.
Local Inventory Ads show nearby, in-stock availability and pricing directly in Google Search, Maps, and Shopping — built for shoppers who want to buy locally.
LIAs require a Local Product Inventory feed alongside your primary Shopping feed. How the two work together, and the program options in Merchant Center.
The setup path: prerequisites, storefront type (merchant-hosted or Google-hosted), pickup configuration, and inventory verification.
With products approved for local, enabling them in Shopping campaigns — where nearly half of Google product searches are local.
https://docs.google.com/document/d/1FpltZFVCBM9qFsjWlh7hHPFgT4rEpf5bJkGmgvBar3I/edit?tab=t.ody26g2jkubi
[MIGRATE — pull reference list from Webflow; article's live citations weren't captured here]
Most shoppers check online inventory before visiting a store. Local Inventory Ads put your shelf in that search result.
Local Inventory Ads reward brick-and-mortar retailers who can keep local inventory accurate and verified. The setup is front-loaded — storefront, feed, and verification — but once it holds, it connects local search intent directly to the shelf.