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Strategy

The Ultimate 2022 Holiday Checklist for Ecommerce Professionals

The end of year period has traditionally been a profitable time for online retailers, and in a post-Covid world, this is truer than ever. Consumers are all the more accustomed to shopping online, ecommerce sales are growing, and Q4 is an opportune moment for online retailers to boost their revenue. In this article, we walk you through all the things you need to check off your list in order to prepare for the holiday season. Read on to find out more!

Posted on 
Dec 15, 2022
  by
Peter Harrigan Jr

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Strategy

9 Email Optimizations that are Crucial in 2023

You know that email marketing is important for your campaigns, but do you actually know why it’s so crucial? In order to tackle this huge market, we wanted to come up with strategies to optimize each one of your email marketing tactics. Email is a powerful channel, and by using the strategies listed below, you’ll be able to drive more customers to your store and boost your sales. In this article, we share 9 email marketing strategies that you can use to grow your store. Read on to find out more!

Posted on 
Dec 9, 2022
  by
Peter Harrigan Jr

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Ecommerce

Top 10 Ecommerce Tools to Get Your Shop to Its First $1M and Beyond

Optimization is something that’s always top of mind. After you’ve added exit pop-ups to your website, think about improving your product reviews. After you’ve optimized your product reviews, think about adding UGC. On and on it goes. In this article, we share 10 tools that will help you optimize your ecommerce business, so that you can generate more revenue. Let’s get your shop to its first $1M!

Posted on 
Nov 23, 2022
  by
Peter Harrigan Jr

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Amazon

How Amazon Uses AI to Dominate Ecommerce: Top 5 Use Cases

Amazon is a master at leveraging customer-centric innovation to propel its growth. The company has taken its business to the next level by building the organization around artificial intelligence and machine learning. Here in this article, we’ll have a look at the various ways Amazon uses AI to dominate ecommerce. We’ll cover not only product recommendations but also other use cases like Alexa, Amazon Go, etc.

Posted on 
Nov 17, 2022
  by
Peter Harrigan Jr

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Ecommerce

6 Best Practices for Live Chat Communication

Live chat is a challenging, yet powerful communication channel. When done right, it can become an indispensable tool for engagement. In this blog post we look at ways to boost sales simply by executing a sound chat strategy.

Posted on 
Nov 9, 2022
  by
Julia Serdiuk

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Ecommerce

Feed Audit 101: Master Your Data Feed Marketing Strategy with These 9 Questions

We've broken down the steps to mastering your data feed marketing strategy. Read on to learn how to make the process as painless as possible.

Posted on 
Oct 31, 2022
  by
Nicole Santoro

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Product feed basics
Intro to Product Feeds
A brief introduction to product feeds.
Product Feed File Formats
A breakdown of the various product feed file formats.
Product Attributes
An overview of product attributes, which are the fields of data that catalog product details.
Product Identifiers
Here we cover the three types of product identifiers and their roles in your product data.
Data Ecosystems
Let's talk about the 3 types of data ecosystems that pertain to ecommerce businesses.
Product Feed Creation
Creating a feed is simple, but feed success is driven by your toolset.
Product Feed Distribution
The means by which product feeds get to their channels.
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Nick Martins
Menachem Ani
Peter Harrigan Jr
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Featured Posts

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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