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Google

How to Optimize Google Shopping Product Categories

A lot goes into creating successful Google Shopping campaigns. It's easy to get caught up with campaign details that have high optimization caps, only to overlook important campaign elements that bottleneck performance if left ignored.

Posted on 
Feb 6, 2019
  by
Giovanni Miranda

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Google

Using Negative Keywords in Google Shopping Campaigns

Using Negative Keywords in Google Shopping Campaigns

Posted on 
Feb 1, 2019
  by
Giovanni Miranda

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Ecommerce

5 Reasons Bad Data Is Spoiling Your Online Sales

To help you get the most out of your product data, we came up with a list of common data setbacks and the best ways to overcome them.

Posted on 
Jan 26, 2019
  by
Giovanni Miranda

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Google

How to Use Custom Labels for Google Shopping Campaigns

Your products vary by price, margins, inventory, seasonality, etc. While these attributes might seem trivial on paper, they can help you create smarter Google Shopping campaigns (or hurt your campaigns if ignored).

Posted on 
Jan 16, 2019
  by
Bryan Falla

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Google

Conversion Optimization for Google Shopping Campaigns

The final leg of a successful Google Shopping campaign is less about what you do on Google and more about how you tie the overall strategy together. Even if you’ve done everything right up to this point, a poor shopping experience can cost you a sale.

Posted on 
Jan 14, 2019
  by
Bryan Falla

Read More
Google

How to Use Google Shopping Product Identifiers

In the world of ecommerce and Google Product Listing Ads, unique product identifiers (or UPIs) matter—maybe even more than you think.

Posted on 
Jan 13, 2019
  by
Nicole Santoro

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Authors
Trevor George
Dennis Yu
Nicole Santoro
Lin Grosman
Giovanni Miranda
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New Google Shopping Features Announced for 2021

Bryan Falla
June 1, 2021
Google

PPC vs Marketplaces: Finding Your Marketing Mix

Bryan Falla
May 17, 2021
Amazon

This Month in Ecommerce - April 2021

Giovanni Miranda
April 30, 2021
Ecommerce

2021 Google Product Data Specs Update

Giovanni Miranda
April 30, 2021
Google

This Month in Ecommerce - March 2021

Giovanni Miranda
March 31, 2021
Ecommerce

Cashing in on Snapchat's Dynamic Ads

Giovanni Miranda
April 7, 2021
Snapchat

Video Commerce Is Coming: YouTube Shopping

Giovanni Miranda
March 31, 2021
Google

4 Tips to Integrate TikTok Into Your Marketing Strategy

Giovanni Miranda
March 25, 2021
TikTok

This Month in Ecommerce - February 2021

Giovanni Miranda
February 26, 2021
Ecommerce

The New TikTok Challenge: Ecommerce

Bryan Falla
February 26, 2021
Ecommerce

This Month in Ecommerce - January 2021

Giovanni Miranda
January 30, 2021
Ecommerce

Is TikTok the Best New Platform for Ecommerce Marketers? 4 Reasons to Say Yes

Bryan Falla
February 22, 2021
TikTok
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Featured Posts

Google’s AI Shopping Updates Are Here. Feed Readiness Just Got Way More Strategic.
Google

Google’s AI Shopping Updates Are Here. Feed Readiness Just Got Way More Strategic.

Shoppers are asking better questions, and Google’s AI is answering with product suggestions pulled straight from your feed. In this post, we break down what’s changed—and how to make sure your listings show up when it matters.

Carlos Rodriguez
June 3, 2025
Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
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