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Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.
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AI is changing customer service — but success depends on more than automation. Learn how smart brands are using clean data to deliver faster, better omnichannel support.
The rich benefits of adopting an omnichannel strategy can blind retailers to the numerous pain points that can cause omnichannel strategies to go wrong. With so many moving parts and critical considerations, it can be difficult to connect the dots.
B2C email marketing is poised for a significant transformation in 2023, driven by advancements in technology, shifting consumer behaviors, and an increased focus on data privacy and sustainability. keep up with this comprehensive guide on the emerging trends and shifts that will redefine B2C email marketing in the coming year, helping you develop more effective and customer-centric campaigns that drive growth and success for your business.
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Live chat is a challenging, yet powerful communication channel. When done right, it can become an indispensable tool for engagement. In this blog post we look at ways to boost sales simply by executing a sound chat strategy.
Right now, all signs point to Amazon developing a singular vendor system that is set to replace their dual-vendor system. That has many companies wondering how drastically their experience with selling on Amazon can possibly change.
Omnichannel marketing is the new normal. Use this guide to make the switch.
5 Tips for Delivering High-Quality Omnichannel Customer Service
