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Google

Google Shopping Ads Are Coming to Gmail

This week Google notified advertisers that standard Google Shopping campaigns will soon be surfaced on Gmail. Let's go over what that means.

Posted on 
Feb 6, 2020
  by
Giovanni Miranda

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Google

3 Traits of Highly Successful Google Shopping Campaigns

Google Shopping could be great for your business, or it could lead to some wasted time, wasted ad spend, or both. What you need to know is where to focus your efforts – set your sights on these three areas.

Posted on 
Jan 7, 2020
  by
Bryan Falla

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Ecommerce

Cross-Border Sales On Your Mind? Interview With Gil Elias

We sat down with ecommerce expert and CEO of American Outlets, Gil Elias, to talk about global exporting, localization, and more. Check out what he had to say!

Posted on 
Dec 18, 2019
  by
Lin Grosman

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Ecommerce

New in GoDataFeed: Squarespace Integration

A new platform has joined our catalog of integrations. We're thrilled to announce that GoDataFeed now integrates with Squarespace!

Posted on 
Dec 11, 2019
  by
Giovanni Miranda

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Facebook

How to Set Up & Optimize Facebook Dynamic Product Ads

People abandon their virtual shopping carts all the time, and it’s your job as an ecommerce store owner to bring them back to recover their order. Generally speaking, the best method is to remind them about your awesome products with retargeting. It also happens to be the most effective way to drive sales on Facebook and Instagram.

Posted on 
Dec 10, 2019
  by
Dennis Yu

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GoDataFeed

New in GoDataFeed: Type-to-Find Category Mapping

If you have a manageable amount of source product categories, then mapping your channel-specific product categories just got a lot easier.

Posted on 
Nov 20, 2019
  by
Steven Hope

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Google Rolls Out Changes to Apparel Color Values

Nicole Santoro
March 2, 2016
Google

10 Simple Steps to Improving Your Ecommerce Branding

Bryan Falla
March 8, 2019
Ecommerce

How to Make the Move to Omnichannel Marketing

Bryan Falla
May 10, 2018
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Google Tests Product Listing Ads in Google Image Search

Bryan Falla
March 11, 2016

Classic SEO Principles That Will Revitalize Your Product Listings

Bryan Falla
March 16, 2019
Ecommerce

6 Customer Retention Strategies for Amazon

Bryan Falla
March 21, 2019
Amazon

Finding Your Audience in Ecommerce

Bryan Falla
March 24, 2016
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International Ecommerce: 5 Channels that Deliver a Global Audience

Bryan Falla
March 29, 2019
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6 Winning Strategies for Amazon Sponsored Products

Bryan Falla
March 31, 2019
Amazon

7 Key Performance Indicators for Ecommerce Marketing

Bryan Falla
April 6, 2019
Ecommerce

How to Fix Common Google Merchant Center Errors

Nicole Santoro
February 25, 2020
Google

How to Protect Online Store Data

Bryan Falla
January 10, 2025
Ecommerce
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Featured Posts

Google’s AI Shopping Updates Are Here. Feed Readiness Just Got Way More Strategic.
Google

Google’s AI Shopping Updates Are Here. Feed Readiness Just Got Way More Strategic.

Shoppers are asking better questions, and Google’s AI is answering with product suggestions pulled straight from your feed. In this post, we break down what’s changed—and how to make sure your listings show up when it matters.

Carlos Rodriguez
June 3, 2025
Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
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