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Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.
Google makes product marketing feasible, but there seems to be some confusion around how and where product listings are surfaced. Let's clear that up!
Oftentimes, retailers fail to recognize the SEO and PPC are close friends in ecommerce. But what makes them better together?
If you're not already using Google Shopping ads, what's holding you back? The PPC waters might be murky now, but we’re sure things will be clearer after we debunk these five Google Shopping/PPC ad myths.