Ecommerce for the holidays

The Digital Retailer's 2021 Holiday Toolkit

Where has the time gone? It’s already Q4 of 2021 and the holiday season is closing in on us. Claim your share of the holiday sales cache with our free guides below.

Already feeling behind the curve? Check out a free, no-obligation demo to see how GoDataFeed can knock weeks worth of work from your ecommerce to-do list.

Free listings for the holidays

Advertise Free on Google Shopping

Remember Google Froogle? That was the first iteration of Google Shopping product listing ads. It was free up until 2012 when Google switched organic PLAs to a PPC model, effectively ending the ecommerce community’s free ride.

Guess what, though… It’s back! (Sort of.)

Google Shopping now offers free PLAs in addition to paid listings. There are obviously perks to running paid listings too (better placement, more visibility, etc.), but with 3.5 billion daily searches on Google, free listings still get plenty of looks and clicks.

Read more

Bonus: More Free Ways to Reach Shoppers this Season

ecommerce channel integration
ecommerce channel integration

Better Listings, more sales

Optimize Your Product Listings for Google

Google Shopping PLAs continue to provide companies with one of the best opportunities to position products in front of the largest possible audience. But dumping unoptimized catalog data into Google can lead to rejected products, poor performance, and even suspended feeds.

Optimized products feeds pump better data into Google Merchant Center, which helps the platform index, categorize and distribute your PLAs more effectively.

This short, to-the-point ebook gives you the info you need to optimize your product feed to wow Google's algorithm and shoppers alike.

Get the guide

Bonus: Get a Free Optimized Google Feed with Your Trial

Gameplan for holiday sales

Holiday Prep Checklist for Online Retailers

Having a game plan essential to your holiday success. To help you, we’ve put together this holiday prep checklist that we hope will help you plan for what’s to come.

Read the checklist
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