Remember Google Froogle? That was the first iteration of Google Shopping product listing ads. It was free up until 2012 when Google switched organic PLAs to a PPC model, effectively ending the ecommerce community’s free ride.
Guess what, though… It’s back! (Sort of.)
Google Shopping now offers free PLAs in addition to paid listings. There are obviously perks to running paid listings too (better placement, more visibility, etc.), but with 3.5 billion daily searches on Google, free listings still get plenty of looks and clicks.
Google Shopping PLAs continue to provide companies with one of the best opportunities to position products in front of the largest possible audience. But dumping unoptimized catalog data into Google can lead to rejected products, poor performance, and even suspended feeds.
Optimized products feeds pump better data into Google Merchant Center, which helps the platform index, categorize and distribute your PLAs more effectively.
This short, to-the-point ebook gives you the info you need to optimize your product feed to wow Google's algorithm and shoppers alike.
Having a game plan essential to your holiday success. To help you, we’ve put together this holiday prep checklist that we hope will help you plan for what’s to come.