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Google

Fixing incorrect product identifier [mpn]

These warnings are intended to notify merchants that the MPN submitted in their product feeds has an incorrect value. In September 2021, Google will begin disapproving products whose MPNs were issued warnings for "Incorrect product identifier [mpn]".

Posted on 
Aug 9, 2021
  by
Bryan Falla

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Google

BIMI for ecommerce brands

BIMI was designed to help brands validate the ownership of their logos and visual identities, and securely transmit them to Google. It also plays a role in email security, specifically as it affects phishing and other email-based scams.

Posted on 
Aug 3, 2021
  by
Bryan Falla

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Google

Google for Retail: A Visual Guide

Google for Retail is a comprehensive ecommerce solution with multiple surfaces for your product ads. Learn about these surfaces and how you can use them to grow your business.

Posted on 
Jul 23, 2021
  by
Nick Martins

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Inventory Management

9 signs your business needs an effective inventory management system

When you start your ecommerce business it’s likely that you will track your inventory using spreadsheets. Which is great for a small business that’s just getting going. The issues with this approach arise when your business grows, you start selling on more channels and your processes get more complex.

Posted on 
Jun 22, 2021
  by
Marc Darmon

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Google

New Google Shopping Features Announced for 2021

The pandemic accelerated the growth of ecommerce and Google plans to use this momentum to usher in a new era of online shopping. In this year’s Google Marketing Livestream, the company has laid out its plans to enhance the Google Shopping experience with new features that rivals its biggest competitors.

Posted on 
Jun 1, 2021
  by
Bryan Falla

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Amazon

PPC vs Marketplaces: Finding Your Marketing Mix

Pay-per-click channels are a great way to reach new shoppers and drive sales on your web store. Marketplaces allow you to leverage native audiences and platforms to make sales.

Posted on 
May 17, 2021
  by
Bryan Falla

Read More
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Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Carlos Rodriguez
May 7, 2025
Google

How to Fix Overly Long Product Titles Using ChatGPT

Bryan Falla
April 29, 2025
AI

Smart Speakers Are Shopping for Your Customers. Can They Find You?

Carlos Rodriguez
April 24, 2025
Ecommerce

How AI Is Transforming Omnichannel Support

Carlos Rodriguez
April 17, 2025
Omnichannel

The Future of Shopping Is Personal—But It Starts with Smarter Feeds

Carlos Rodriguez
April 8, 2025
AI

How to Fix Google Merchant Center Policy Violations with AI

Bryan Falla
April 3, 2025
AI

How to market your products for free

Carlos Rodriguez
March 31, 2025
Ecommerce

Getting Pinterest Catalogs Right: How to Drive Product Visibility, Shopping Ads, and Sales

Bryan Falla
March 21, 2025
Pinterest

Managing the Intelligence Behind AI-Driven Commerce

Bryan Falla
March 17, 2025
AI

Q1 Isn’t Downtime—It’s Your Chance to Fix These 19 Ecommerce Roadblocks

Bryan Falla
March 11, 2025
Strategy

How to Fix Missing Product Attributes with ChatGPT

Bryan Falla
March 7, 2025
Product Data

Google Launches AI Lifestyle Image Generator for Product Ads

Carlos Rodriguez
March 3, 2025
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Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next
Google

Google Now Shows Which PMax Channels Are Driving Results—Here’s What to Do Next

Google’s new Performance Max reporting doesn’t just show you what’s working—it reveals where your results are really coming from. Here’s why that matters, and how to use it to rethink your campaigns, creative, and ecommerce strategy.

Carlos Rodriguez
May 7, 2025
How to Fix Overly Long Product Titles Using ChatGPT
AI

How to Fix Overly Long Product Titles Using ChatGPT

Long product titles slowing you down? See how ChatGPT can help you clean them up faster — and why a few simple fixes can make a big difference for your feed.

Bryan Falla
April 29, 2025
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