Retail ecommerce sales are expected to reach $8.1 trillion by 2026. This means more ecommerce players will join the already crowded space. In other words, even higher competition. Artificial intelligence and machine learning are key components of the underlying infrastructure that brands and retailers are using to keep customers engaged and offer them the most optimal experience. Based on our research, we have compiled a list of the top 7 machine learning trends in ecommerce that are likely to define customer experiences.
Amazon is a master at leveraging customer-centric innovation to propel its growth. The company has taken its business to the next level by building the organization around artificial intelligence and machine learning. Here in this article, we’ll have a look at the various ways Amazon uses AI to dominate ecommerce. We’ll cover not only product recommendations but also other use cases like Alexa, Amazon Go, etc.
With the growing popularity of virtual assistants like Google Assistant and Amazon's Alexa, the way we shop is changing. It’s time to start thinking about what this means for online retailers.
With devices like Amazon Echo and Google Home, people are getting used to the idea of verbally controlling their environment. So how do you take advantage of voice search while the competition is still relatively minimal?