You know that email marketing is important for your campaigns, but do you actually know why it’s so crucial? In order to tackle this huge market, we wanted to come up with strategies to optimize each one of your email marketing tactics. Email is a powerful channel, and by using the strategies listed below, you’ll be able to drive more customers to your store and boost your sales. In this article, we share 9 email marketing strategies that you can use to grow your store. Read on to find out more!
Marketing automation is one crucial step that allows professionals to upgrade from a good business to a great one. In this article, we’ve rounded up 11 free automation tools that can help you with your email marketing, inventory management, website optimization, and more.
BIMI was designed to help brands validate the ownership of their logos and visual identities, and securely transmit them to Google. It also plays a role in email security, specifically as it affects phishing and other email-based scams.
This week Google notified advertisers that standard Google Shopping campaigns will soon be surfaced on Gmail. Let's go over what that means.