A lot of good can come from having your products on Facebook and Instagram. Let's talk about making the most of your catalog and leveraging what these platforms have to offer.
People abandon their virtual shopping carts all the time, and it’s your job as an ecommerce store owner to bring them back to recover their order. Generally speaking, the best method is to remind them about your awesome products with retargeting. It also happens to be the most effective way to drive sales on Facebook and Instagram.
Listing your products on shopping engines and marketplaces is important, but you shouldn't stop there. You need to meet your audience where they hang out, on their social feeds.