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AI is reshaping personalization—but most ecommerce systems weren’t built to support it. This article unpacks where legacy strategies fall short and how AI can bridge the gap between fragmented data and scalable, channel-aware experiences. It’s a strategic foundation for teams building the next generation of shopping journeys.
B2C email marketing is poised for a significant transformation in 2023, driven by advancements in technology, shifting consumer behaviors, and an increased focus on data privacy and sustainability. keep up with this comprehensive guide on the emerging trends and shifts that will redefine B2C email marketing in the coming year, helping you develop more effective and customer-centric campaigns that drive growth and success for your business.
