Black Friday online sales skyrocketed this year, blowing past the $3 billion mark for the first time. Totaling $3.4 billion, 2016's Black Friday sales feast topped 2015 by 21%.
This year's ecommerce Black Friday sales were aided greatly by mobile shoppers, who accounted for 1/3 of all online sales. By the end of Black Friday, mobile sales had reached $1.2 billion -- yet another record and also the first time mobile sales topped $1 billion.
Overall, retailers should be pleased with this year's Black Friday ecommerce stats, which included a 9% boost to e-retail sites as well as a 39% spike in peak hours traffic.
To see all the stats, please see the infographic below.
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<img src="https://s3.amazonaws.com/godatafeed.images/infographics/Black_Friday_Ecommerce_Stats_2016.jpeg" alt="Black Friday Ecommerce Stats 2016"></br><a href="https://www.godatafeed.com/?utm_source=infographic&utm_medium=referral&utm_campaign=embed">Black Friday Ecommerce Stats 2016</a><br />
Bryan Falla
Bryan is a digital marketer with roots in journalism and creative writing. Over the past decade, he's helped hundreds of online retailers develop and implement ecommerce marketing strategies. When he isn't educating retailers on ecommerce, he's out exploring South Florida and stalking local breweries.
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