Case Study

How this Artist Connected their Wix Store to Facebook & Instagram Shops

Gabrielle Rosenstein runs a growing ecommerce business on Wix, leveraging multiple platforms like Facebook and Instagram for expanded reach. As her store scaled, managing product data across these channels manually became time-consuming and prone to errors. Gabrielle sought an automated solution to ease the burden of syncing her Wix products with Meta's commerce platforms.
How this Artist Connected their Wix Store to Facebook & Instagram Shops

75% reduction in manual MBE integration effort

60% fewer feed errors because of customizable data mapping feature

25% increase in sales through Facebook and Instagram via Shops

Challenges 

Before GoDataFeed, Gabrielle faced several pain points:

  • Manual Effort: Syncing product data between Wix and Meta required manual imports and exports, leading to inefficiencies and potential data mismatches.
  • Lack of Automation: Gabrielle expected more automation in the syncing process but found that even with GoDataFeed, manual imports were sometimes necessary, especially for new products or significant updates.
  • Time-Consuming Monitoring: While the system allowed data imports, Gabrielle had to monitor her feed to ensure it accurately reflected her store's product catalog.

Solution 

To address these challenges, GoDataFeed collaborated with Wix and Meta to develop the GoDataFeed Meta Connector, an app that integrates directly into Wix stores. This connector streamlines the submission process of product data from Wix to Meta's platforms like Facebook and Instagram Shops, reducing the need for manual intervention.

Key features of the GoDataFeed Meta Connector include:

  • Scheduled Imports: Product data is imported from Wix at regular intervals, automatically mapping to the appropriate Meta product feed.
  • Data Mapping Flexibility: Users can customize the product feed template to meet specific requirements or make manual adjustments when necessary.
  • Meta Business Extension (MBE) Integration: The Meta Business Extension (MBE) simplifies the process of syncing orders placed on Meta back to the Wix store, offering an easier workflow for managing sales and inventory across platforms​.

Results 

After integrating GoDataFeed’s Meta Connector, Gabrielle experienced a noticeable improvement in efficiency:

  • Reduced Manual Work: The automatic data imports at scheduled times significantly reduced the need for manual product syncing.
  • Improved Feed Accuracy: The customizable mapping feature ensured that product data was accurately reflected across all channels, minimizing errors.
  • Enhanced Flexibility: The ability to trigger manual imports allowed Gabrielle to manage time-sensitive updates and new product additions effectively.

Customer Feedback 

Gabrielle appreciated the convenience of the connector, noting that it was "a much better solution than having to deal with the manual labor of importing to other platforms." Although she wished for more real-time automation, the app's flexible import scheduling and user-friendly interface made it a valuable tool for her growing business.

Why GoDataFeed? 

GoDataFeed’s Meta Connector offers Wix users an efficient way to expand their reach across Meta’s platforms. By automating key processes and offering customization options, it empowers businesses like Gabrielle's to focus on scaling rather than getting bogged down in technical logistics. With continuous support and integration updates, GoDataFeed remains a reliable solution for ecommerce businesses looking to streamline their multichannel operations.

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