Case Study

Conversion Giant

After a 40% drop in top line revenue using Feedonomics, Conversion Giant course-corrected by optimizing Blue Rail Hobbies’ feed management campaigns with GoDataFeed’s Shopify app.
Conversion Giant

Background 

Conversion Giant  is a Los Angeles based digital advertising agency specializing in paid advertising, remarketing, product ads, social ads, and search, SEO, and conversion rate optimization. They provide digital advertising management services to B2B, B2C and ecommerce companies.

Blue Rail Hobbies is a premier retailer for a variety of hobby brands including model trains, cars, trucks, buildings and more. 

Challenge 

Blue Rail Hobbies was not getting the results they expected from Feedonomics so they turned to Conversion Giant, a GoDataFeed agency partner.

What Conversion Giant’s CEO Peter Dulay and his team found when they took over, was that very little was being done in terms of feed optimization and management. Although a feed was being uploaded, the previous feed managers failed to control how advertising dollars were being spent. This led to extreme management decisions, which ultimately caused Blue Rail Hobbies to lose 40% of its top line revenue. 

When we onboard a client who is transitioning away from another feed agency, we need to get it back up fast — GoDataFeed is how it gets done both accurately and efficiently.”  

Opportunity  

As Google’s retail advertising continues to trend toward shopping ads, it’s crucial for ecommerce companies to look under each proverbial stone for profits. Failing to do so will result in bloated budgets and wasted ad spend. This is great for Google’s bottom line, but not for advertisers. As conversion experts, the Conversion Giant team knows where to look. According to Peter, most advertisers tend to push all of their products uniformly to Google Merchant Center, without optimization. In order for them to make a desired amount of revenue, their only choice is to increase budget, max out bids, and ultimately spend more. 

This is where Conversion Giant seized the opportunity to turn Blue Rail Hobbies’ Google Shopping campaign around and make it profitable. 

Results 

With help from GoDataFeed, Conversion Giant directly integrated Blue Rail Hobbies’ site with GoDataFeed’s robust Shopify App, uploading a primary feed from Shopify and supplementing that Shopify data with multiple custom product data feeds via FTP.  

Product feed management can be a daunting task. Even for industry pros like Pete, so he leaned on GoDataFeed’s support team to help Conversion Giant perfect Blue Rail Hobbies’ feeds. Within two hours of submitting his ticket, he had the information he needed to get the job done, which enabled his team to proceed without roadblocks or delays. 

Not only did GoDataFeed’s team improve the initial setup, they took the time to understand our specific situation also looked for ways to optimize the feeds so Blue Rail Hobbies would see long lasting success in the future.” 

The effort to achieve profitability for Blue Rail Hobbies’ Google Shopping campaigns was a success. GoDataFeed’s validation process helped Conversion Giant preemptively resolve issues that could have caused a chain reaction in Google Merchant Center. Soon the campaigns were up and running again, only this time they were getting impressions and driving revenue. 

“So happy to recommend GoDataFeed to anyone who is looking for a feed tool. We value our partnership with GoDataFeed and look forward to helping advertisers maintain profitability and growth using them.”


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“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”