Channel Guide
Inventory Ads
Most shoppers check inventory online before they'll walk into a store. Local Inventory Ads connect your in-store stock to Google search, so a nearby shopper sees the product, the price, and the pickup option before your competitor's listing loads.
Key finding
83
%
of US shoppers who visit a store searched online before heading out — the moment LIA is built to intercept
GoDataFeed, The Complete Guide to Google Local Inventory Ads
8 in 10
consumers are less likely to visit a store when its website doesn’t show online inventory
2
feeds required to run LIA — your existing Shopping feed plus a local product inventory feed
4
implementation steps from existing Merchant Center account to live local ads
Imagine a search query so common that Google built a whole platform around it: "your product near me."
From the guide
Local Inventory Ads availability and requirements per Google Merchant Center documentation; confirm current program requirements before launch.
Shopper-behavior figures as cited in GoDataFeed, The Complete Guide to Google Local Inventory Ads.
Inside the guide
How LIA placement differs from standard Shopping ads · The two-feed structure: primary feed + local product inventory feed · Store registration and Merchant Center enablement, step by step · Keeping local availability data accurate at scale · Measuring store-visit and pickup performance
8 in 10
consumers are less likely to visit a store when its website doesn’t show online inventory
2
feeds required to run LIA — your existing Shopping feed plus a local product inventory feed
4
implementation steps from existing Merchant Center account to live local ads
FAQ
No. LIA runs from your existing Merchant Center account with a local product inventory feed added and the local ads feature enabled.
No — LIA requires verified store locations. Online-only merchants should focus on standard Shopping and Performance Max instead.
Current enough that a shopper who drives to the store finds the item. Stale availability data burns trust and, over time, placement — feed refresh cadence matters more here than in any other Google program.
In this guide
Keep reading
If you already run Google Shopping, LIA needs one more feed and a registration step. We can set both up — book a walkthrough.
