Build new feeds (fast)
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Custom ecommerce feeds

Complex feeds without the complications

GoDataFeed’s Custom Feeds solution is designed for high-scale retailers, brands, and partners managing complex data pipelines. Whether you’re syndicating millions of SKUs, navigating intricate taxonomies, or meeting bespoke channel specs—our platform gives you the control, flexibility, and infrastructure to make it happen.

Trusted by 7,000 +
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logo of shiseido product feedslogo of alex and ani customerlogo of Ghiradelli Customerlogo of margaritavile customers logo of mrs fields customer
logo of vistraprint customerslogo of everlast product feeds Customerslogo of Shinola Detroit customerlogo of peets coffee product feeds customerlogo of moma customers
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Designed to Handle Custom Data and Channel Needs

The more custom your business model, the less off-the-shelf tools can support you. GoDataFeed Custom Feeds adapts to your architecture, formats, and workflows—so you can deliver clean, channel-ready product data at scale, without reinventing your internal systems.

Overcome the Limitations

Make Complex Product Data Channel-Ready

Standard feed tools fail where customization begins. GoDataFeed gives you full flexibility to clean, structure, and orchestrate even the most complex product data across systems, geos, and verticals—with support for edge cases, enterprise logic, and custom attributes.
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Connect Your Ecosystem: ERP, PIM, DAM, middleware—ingest from any source.
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Tailored Transformations: Custom rulesets and mappings for complex data structures.
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Multi-Layer Validation: Layered QA across product groups, catalogs, and marketplaces.
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Enterprise-Grade Output: Meet strict specs for Google, Amazon, Meta, marketplaces, affiliates, and more.
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Built for Multichannel Scale

Adapt to Any Channel—Fast

With GoDataFeed, you’re never waiting for the rest of the market to catch up. Whether it’s a new API spec, an emerging marketplace, or unique channel taxonomy, our team builds, maintains, and supports custom endpoints fast—so you can launch where your competitors lag.
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Custom Channel Connectors: Fast-track integrations for emerging platforms.
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Dynamic Format Mapping: Align fields, values, and taxonomies—per channel.
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White-Labeled Feeds: Maintain brand or partner-specific formatting and delivery standards.
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Versioned Deployments: Manage multiple feed variants across sellers, brands, or business units.
Maximize Team Output

Trade Feed Management for Strategic Execution

Complex feeds shouldn’t mean complex overhead. With Custom Feeds, your team spends less time patching together workarounds and more time improving performance, expanding reach, and driving revenue across sales channels.
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Smart Automation Rules: Apply logic once—scale it across brands, catalogs, and geos.
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Compliance Safeguards: Avoid rejection penalties with pre-checks and rule-based QA.
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Change Control Systems: Version, roll back, and audit feed updates.
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Collaborative Controls: Assign roles, track edits, and centralize workflows across teams.
See What’s Included

Custom Data Ingest – API, SFTP, webhook, middleware, or direct DB sync—your format, your cadence.

Taxonomy & Attribute Mapping – Map your data to channel or vertical-specific hierarchies.

Advanced Field Logic – Conditional rules, regex parsing, and multi-field joins.

Audit Logging – Track every change, update, and sync—by user and timestamp.

Segmented Feed Builds – Tailor variants by brand, region, partner, or business unit.

Modular Scheduling – Sync feeds independently by brand, category, or region.

Multi-Tier Validation – Catch errors at import, transform, and pre-submission stages.

Version Control – Test changes in staging before publishing live feeds.

Custom Endpoint Setup – Deliver feeds to internal tools, partner systems, or private marketplaces.

Compliance Alerts – Catch spec changes before they impact your listings.

Dedicated Channel Support – Work with our feed architects to solve unique formatting needs.

Dedicated Onboarding – Guided implementation with feed architects.

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By the Numbers

Streamlining product data does more than just save you hours of busywork

4.5
avg. number of channels per user
17 min
avg. time to complete feed setup per user
8 min
avg. time to set up Shopify integration
3X
avg. jump in clicks across all product listings
30%
avg. bump in CTR
46
customizations per user
Case study

How we solved Caribshopper's "impossible" feed challenge

When Caribshopper's diverse Caribbean product catalog kept failing Google's requirements, our team turned a potential showstopper into a success story. We transformed irregular product data into Google-perfect feeds—and the results speak for themselves.

15% Revenue Growth
Through optimized Google Shopping campaigns
17% More Organic Visibility
On Google Shopping listings
80+ Hours Saved Monthly
By offloading feed management tasks
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GoDataFeed provides an intuitive experience to optimize the success of PLAs and other feed-based marketing efforts for our clients.
American Eagle
I went from data feed know-nothing to feed ninja! The interface is intuitive, the documentation is super clear, and when I needed it help was always there.
Bitters & Bottles
We work with some of the world’s most inspiring brands. We need a feed platform that can keep up. GoDataFeed fits the bill.
Roar Media
FAQ

Frequently asked questions

What is GoDataFeed?

GoDataFeed is a centralized platform for managing and optimizing product data across multiple channels, simplifying the process for online retailers to manage, update, and enhance their product listings efficiently.

How does GoDataFeed help in product data management?

GoDataFeed provides automated optimization based on each channel's specific requirements, content enhancements like keyword injection, and automated updates to product listings and inventory, ensuring data accuracy and up-to-date information.

How does GoDataFeed streamline product data optimization?

GoDataFeed enhances product data optimization by offering dynamic tools that allow users to customize and manipulate product attributes at scale. This flexibility ensures that your feeds not only meet channel criteria but are also tailored for improved targeting, segmentation, reach, and conversions. With our platform, you can easily adjust product information to optimize performance across various channels, all while automating compliance and minimizing errors for more effective ecommerce campaigns.

How easy is it to implement product feed management?

With the right software and support, implementation can be straightforward and quick.

Will this save me money in the long run?

Yes, you'll save time and cut down on manual work. Plus, better product listings can lead to more sales. So, you're likely to make back what you spend and then some.

How quickly can I see results after implementing product feed management?

The timeline for seeing results can vary depending on the complexity of your product catalog and the channels you're targeting. However, most of our clients report noticeable improvements in efficiency and listing quality within the first few weeks.

Is product feed management suitable for small businesses?

Absolutely. Product feed management is scalable and can be beneficial for businesses of all sizes. For small businesses, it can be a crucial step in leveling the playing field against larger competitors.

Do I need technical skills to manage the product feed software?

Our platform is designed to be user-friendly. While having some technical background can be helpful, it's not a requirement. We also offer fully managed feed services that lift the burden entirely off your team.

How does product feed management integrate with my existing ecommerce platform?

Our software is built to seamlessly integrate with most major ecommerce platforms. This ensures a smooth flow of data between your online store and the various sales channels you target.

Can I customize my product feeds for different channels?

Yes, customization is one of the key features of effective product feed management. Our platform allows you to tailor your product data to meet the unique requirements and opportunities of each sales channel. You can even clone feeds across channels to carry over values or logic, then modify as needed.

Can GoDataFeed improve my product visibility on channels like Amazon?

Yes, GoDataFeed includes features like the Apply ASIN Tool for Amazon feeds, which resolves matching errors and enhances product visibility on Amazon by aligning your product data with Amazon's database.

Can GoDataFeed handle large volumes of product data?

Absolutely, GoDataFeed is designed to handle large volumes of product data efficiently, making it suitable for businesses of all sizes.

Schedule a demo

Unique Business Needs Require Custom Product Feeds

Custom doesn’t have to mean chaotic. Book a demo to see how GoDataFeed delivers tailored solutions for the most demanding feed operations.

Designed for data complexity

Customized to your channels

Built to scale with your business

Take 20 minutes. Leave with clarity.