It’s basic knowledge that selling your products online is crucial to the success of your ecommerce store. But before you can begin dreaming about getting your product into the hands of your customers, your product data must first be indexed by the systems of whichever channel(s) you wish to sell on.

This is where your product feed comes in. But what really is a product feed?

It’s much more than just a bunch of information on a spreadsheet, it’s the core of your ecommerce business.

Essentially, a product feed is a file (txt, xml, csv, etc.) that houses all relevant data about all the products you’re selling. It’s the hidden foundation upon which your ecommerce selling is built. Product feeds also comprise the attributes that help potential consumers find your product in their search. These items include attributes like the product name, ID, and description (to name a few).


Consistency is key to nearly everything.

This is true even for your ecommerce store. A product feed allows your store to remain consistent across multiple channels.

Since your product feed is an amalgamation of every bit of product data you have, it exists as a consistent base for your multichannel selling. When selling your products on Google, Amazon, or Facebook, it’s helpful to have a starting place for your products. Whether you intend to enlist the expert help of a product feed tool or do the work yourself, selling your products across multiple channels is a much easier process with more consistent results with a product feed.


Additionally, a product feed increases the visibility of your products for potential buyers.

Your product feed lets applicable channels know what searches your products are relevant for. This way, when a customer searches for a certain product and it happens to match the data in your product feed, then your product will appear in the results.

If a customer doesn’t know your product exists, then they definitely can’t buy it. Your product feed ensures that your products show up for all relevant searches based upon the data you've assigned to them.


Another reason why you need a product feed? It makes your ecommerce life a lot easier.

Having all of your products cataloged in one location saves a lot of time and energy. All of your data, one spot for reference/optimization. 

Additionally, product feed optimization amplifies all of these benefits. Optimizing your product feed can be as easy as ensuring that all product fields are filled in, even those optional ones. This isn’t too difficult to do, and when completed, your ecommerce store will likely see even better quality scores and even more conversions, too.

Better data = better results

A product feed allows your ecommerce store to sell your products across a wide range of channels without too much effort on your part. It’s safe to say that your product feed is where your ecommerce store dies or thrives.

Better yet, an optimized product feed will help your store reach even more shoppers who might be interested in your product. Dive beneath the surface of your ecommerce store to discover the depths of your product feed – it’s more valuable than you think.