Facebook ads are unique in the sense that you're not just competing against other retailers. You’re also competing against photos of newborn babies, cute animals and the delicious looking avocado toast the someone had for brunch last Sunday. To make your ads stand out amongst the busyness of a Facebook feed, you need an eye-catching image that sells.

Best Practices

Before we get into the creative areas of a Facebook image, we’ve listed out some of Facebook’s basic image requirements and recommendations. Be sure that your images follow these standard guidelines. Design recommendations:

  • File type: jpg or png
  • Image ratio: 9:16 or 16:9
  • Text limit: 125 characters
  • If your image has more than 20% text, you may experience reduced delivery

With Link:

  • Images cropped to 1.91:1
  • Headline: 25 characters
  • Link description: 30 characters

Technical Requirements:

  • Minimum image width in pixels: 400
  • Minimum image height in pixels: 150
  • Aspect Ratio Tolerance: 3%

Get Creative

Unlike Google and Amazon, Facebook’s image requirements are less strict, which leaves room for more creativity. Photographing your product on a plain white background may work well for Amazon, but not as well when it comes to Facebook. Action shots or showing your product’s usage is a great place to start for unique photo ideas. If you’re selling patterned or themed socks, show people rocking your best pairs. If you’re selling coffee, you can show a setting where people are having a good time while enjoying the cup of joe.As most of you already know, Facebook’s color scheme is blue and white. When picking the colors for your ads, steer clear of that combo so your ad doesn’t blend in with the background. Regardless of the channel you’re on, you want to make sure you are using high resolution images to give shoppers a better feel of what you’re actually selling. Since they don’t get to actual touch or see the product in person, your image needs to be good enough to get them to buy. Another tip for taking quality photos is to use good lighting to highlight your products. Luckily there are a ton of photo editing apps nowadays. If you don’t have professional photography gadgets, you can always throw a filter on your photo to improve the look.

Carousel Images

By using the carousel feature, you can display up to 10 images or videos per ad, each having their own link. You can use this feature to show multiple images of the same product, different products, or get even more creative and tell a story through each picture.


Another unique feature is the collection format. This typically includes a cover image or video along with several product images. When someone clicks on the image or video, they’ll land on your canvas ad, which is a full screen experience where you have the option to showcase different products. If you want people to browse a selection of your products in one place, this is the way to go.

Test your Images

You’ll never truly know which image will perform best until you test them. This is where split testing comes in. Split testing allows you to create multiple ad sets using a different variable for each set and test them against each other to see what works best. By doing this with your images, you can see which performs best and lands you the most conversions.

Closing Thoughts

Images that grab the users attentions are likely to lead to more clicks and conversions. Get those creative juices flowing and start experimenting with different images for your ads.