PINTEREST SHOPPING

Put Your Products Where 570 Million Shoppers Already Look

Pinterest users browse with buying intent. 80% of weekly Pinners have purchased something they discovered on the platform. List your products for free as shoppable Pins — or run paid campaigns to reach even more high-intent shoppers. Sellers with local storefronts can surface real-time pricing and availability to nearby customers with Pinterest Local Inventory Ads.

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Put Your Products Where 570 Million Shoppers Already Look

Pinterest provides the tools to understand user behaviour, helping us to reach new potential customers when they’re planning or ready to shop.

Joshua Mann, Biddable Marketing Manager, Sweaty Betty

GODATAFEED FOR PINTEREST SHOPPING

Reach Shoppers Who Plan Purchases Months in Advance

Pinterest isn't a social feed. It's a visual search engine where people save, compare, and buy. Nine out of ten users say they come to Pinterest to plan purchases — and they start weeks or months before they're ready to click "buy." That lead time means your products stay visible longer, with a single Pin driving traffic to your store for months after it's published. For sellers who want a channel that compounds over time instead of disappearing in 24 hours, Pinterest is built for that.

Benefits of Pinterest for Ecommerce Sellers:

High-Intent Audience

Pinterest users arrive with purchase intent, not passive scrolling habits. 89% of U.S. users say the platform influences their buying decisions — making every impression more valuable than on traditional social channels.

Free Product Listings

List your entire catalog as Product Pins at no cost. No advertising spend required, no commission on sales. Pinterest doesn't charge merchants to show products — your listings appear in search results and shopping feeds organically.

Months-Long Visibility

Unlike social posts that fade in hours, Pins have the longest content lifespan of any platform. A single product Pin can drive clicks and sales months after you publish it — compounding your investment with every passing week.

Paid Shopping Ads

When you're ready for more reach, Pinterest Shopping Ads put your products directly in search results, home feeds, and related Pins. Catalog sales campaigns dynamically retarget people who've already viewed your products on your site.

Local Inventory Ads

Sellers with physical locations can surface real-time pricing and in-stock status to nearby shoppers. CTAs like "In stock near you" and "Pick up in store" drive foot traffic directly from Pinterest to your storefront.

Visual-First Discovery

96% of top searches on Pinterest are unbranded — shoppers are looking for products, not specific companies. That means your products compete on their own merit, not your brand's recognition.

WHY GODATAFEED FOR PINTEREST

Because Pinterest Requires a Product Catalog Feed — and Most Merchants Don't Have One

Listing products on Pinterest isn't a matter of uploading a few photos. Pinterest Catalog Ads pulls from a structured product catalog feed — a formatted data file containing your titles, descriptions, images, prices, availability, categories, and links. That feed has to meet Pinterest's specifications exactly, and it has to stay current.

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Limited Time offer

We'll set up your feed at no cost

Spring into action. Request your new feed before March 20.

What we do for you:

Field mapping

Custom rules

Categorization

Product variations

Filter products

Filter rules

What you'll need to set up

Your Feed Already Exists. Pinterest Is Just a New Destination.

Your products are already in GoDataFeed. Adding Pinterest means creating a new feed output — same product data, formatted to Pinterest's catalog specs, sent to a new channel. That part takes minutes. The part that takes a little more thought is setting up your Pinterest presence to receive that feed and, if you choose, run campaigns against it. Here's what to do on the Pinterest side.

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Field mapping

Match your catalog attributes to each channel's requirements. We translate your product data into Google's schema, Amazon's flat files, and Meta's specifications without losing critical information.

Custom rules

Build logic that transforms data automatically. Append keywords to titles, calculate margin-based pricing, swap seasonal images, or modify descriptions based on channel performance.

Categorization

Align products with marketplace taxonomies. We map your categories to Google's product types, Amazon's browse nodes, and channel-specific classification systems for maximum visibility.

Product variants

Configure parent-child relationships correctly. Size, color, and style variations sync properly across channels, preventing duplicate listings and maintaining inventory accuracy.

Product filters

Control which products syndicate where. Set rules based on price, margin, inventory levels, or brand to ensure only profitable products reach each marketplace.

Best practices

Launch with proven optimization strategies. We implement title formulas, image compliance checks, and attribute enrichment techniques that drive performance from day one.