Case Study

Stardust Memorials

Stardust Memorials increased conversion rates 11.7% on Amazon using GoDataFeed’s feed management platform.
Stardust Memorials

35% of sales achieved from Amazon and PPC channels

11% boost in Google, Amazon and Bing conversion rates

Shaved hours off daily workload by automating imports

Challenge

Without much direction, ecommerce entrepreneur Jordan Lindberg started Stardust Memorials, a website dedicated to selling cremation urns and other memorial products online.

“It was a cold startup,” said Lindberg. “Traditionally memorial products are purchased through a funeral home at much higher prices, but families are not required to purchase these items through them.”

Recognizing the limited alternatives families face in these tough situations, Lindberg saw an opportunity to provide an online source for memorial products that can save families hundreds of dollars. Three years after putting his ecommerce industry knowledge and connections to use, Stardust Memorials is a thriving business that relies on GoDataFeed to syndicate its products across Google Shopping, Amazon and Bing.

Opportunity

After spending Stardust’s first couple of years in business using other data feed management tools, Lindberg found that they were either “a bit clunky”, difficult to use, or lacked in features and customer service. Then, in August 2013 a friend referred him to GoDataFeed. Instantly, Lindberg was pleased with the service he experienced.

“I really liked the customer service platform,” said Lindberg. “When we have a problem we just open a ticket, and I like how the system threads the issue together to keep track of everything.”

Because Google Shopping is a sizable portion of Stardust Memorial’s feed marketing efforts — and Google rewards clean feeds with great ad positioning — it was important for Lindberg to ensure that out of stock inventory did not appear in Product Listing Ads (PLA) feeds. GoDataFeed’s custom rules engine made this possible.

“It was easy to create custom rules right down to the product level, and remapping information was picked right up from our ecommerce platform, 3Dcart,” said Lindberg. “The interface itself makes it very easy to export and go through the data before submitting our feed.”

Results

Stardust Memorials relies on comparison shopping channels and Amazon for approximately 35% of its sales. With GoDataFeed as its data feed management provider, Lindberg expects that this share will only grow as the tool is used to maximize channel conversions. Since working with GoDataFeed, the conversion rate has steadily climbed an average of 11.7% per month.

“GoDataFeed’s pricing model is a selling point – it’s competitive, and the ROI potential is tremendous,” said Lindberg. “We have certainly seen a higher return on investment since starting with GoDataFeed, and look forward to continuing the relationship.”

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“Our team optimizes shopping feeds at a granular level – using GoDataFeed – honing every data point that helps determine performance.”
“GoDataFeed's low cost solution provides a single point of integration to optimize, automate and track product feeds.”
“GoDataFeed makes it easy for merchants to market their products on comparison shopping engines and marketplaces.”
“We love GoDataFeed and use it all the time.  It is really simple to integrate GoDataFeed into your website.”
“A multi-pronged marketing endeavor probably seems daunting but it doesn’t have to be. Companies like GoDataFeed exist to help simplify the process.”
“Companies like GoDataFeed provide solutions for managing multiple data feeds. They also automatically upload your feed daily, or even more frequently.”
“Data feed tools automate the process and will undoubtedly save you some energy to tackle larger tasks at hand. Personally, I’ve had good experiences with GoDataFeed.”
“Look at more advanced data feed management tools like GoDataFeed [for] the heavy lifting to get your feed in the right format.”
“GoDataFeed is considered by many to be 'king of the castle' when it comes to data feed tools. It’s integrated with many CSEs in addition to Google Shopping.”