Feed Management for More Sales

Get your beauty products in front of more shoppers, on more channels.

GoDataFeed maps your full catalog depth — ingredients, shade ranges, skin types, SPF ratings, cruelty-free certifications — to every channel requirement across Google, Amazon, TikTok, Meta, Walmart, and more. No data left behind. No clicks wasted.

Get Free SetupSee How It Works
7,000+

Users

200+

Integrations

50M

SKUs processed daily

2007

Helping merchants since

The Real Problem

Beauty feeds break in ways other categories don't.

Every beauty product carries more data requirements than most other categories — ingredient lists, shade depth, regulatory claims, product form variations. And every channel demands it differently.

Missing required attributes.

Beauty listings require shade, size or volume, ingredient list, product type, and condition. Products missing any of them are automatically disapproved or suppressed from search results.

Disconnected variants.

Shades and sizes that aren't grouped under a shared item_group_id get treated as duplicate products or suppressed entirely — killing visibility for your best-selling collections.

Titles built for your store, not for channels.

Every channel rewards a different title structure. The titles on your website aren't optimized for how Google, Amazon, or TikTok rank and display beauty products.

Dead-end clicks from out-of-stock shades.

When only a few shades are left in a collection, the listing keeps pushing ads. Clicks go up, conversions don't.

Deterministic, Not Probabilistic

Engineer the signals algorithms listen for.

Match products to commercial logic, not best-effort guesses from native integrations or AI.

clipboard-check-sharp-regular-full

Map anything to anywhere.

Every product attribute, custom field, and data point maps to any channel's required format, using rule-based transformations that run automatically on every feed update.
ticket response time icon_stopwatch-sharp-regular

Launch new channels in days.

Clone a feed, adjust the rules for the new channel's template, and go live. Pre-built templates for every major marketplace — no rebuilding from scratch, no waiting on a vendor.
feed setup icon_gear-code-sharp-regular

Full control over what goes live.

Schedule rules, segment by season or stock depth, and preview every change before it reaches any channel. Only the products you approve go live — on your terms.
Shopify Integration

Every metafield you've built is a competitive advantage — if your feed uses it.

Shopify merchants invest months building metafield structures for ingredient composition, shade families, skin type targeting, SPF ratings, cruelty-free badges, and more. Most feed tools pull title, price, and image. GoDataFeed maps the full metafield depth to whichever channel attribute delivers the most value.

  • Map meta.custom.ingredient_list to Google's product detail attribute to qualify for ingredient-conscious shopper segments
  • Push cruelty-free and vegan certifications directly into Meta and TikTok Shop product catalogs for values-aligned audience targeting
  • Use skin type and concern tags to segment products into channel-specific custom labels for smarter campaign bidding
  • Combine metafields with rule-based transformations to auto-generate optimized product titles at scale — without CSV exports or manual editing
Shopify Integration
Ad Spend Protection
Ad Spend Protection

Stop paying for clicks that end at "out of stock."

Set rules that suppress products when too many shades or sizes are sold out — and restore them automatically when inventory is back.

  • Hide any parent SKU where more than 60% of shade variants are unavailable.
  • Rules run on every feed update — restocking brings listings back live automatically.
  • Apply different thresholds per channel — stricter for Google Shopping, more permissive for remarketing audiences.
  • One rule set manages Google, Meta, TikTok, and every channel in your feed stack.
Variant Architecture

Make every shopper's search land on the right product.

Proper parent-child grouping via item_group_id determines whether shoppers can filter your products by shade and size on Google Shopping. GoDataFeed enforces correct variant groupings, ensures landing URLs resolve to the pre-selected variant, and validates required attributes before anything reaches the channel.

  • Auto-generates and validates item_group_id from shade and size groupings.
  • Validates required beauty attributes (shade, size, product_type, condition) before submission.
  • Landing URLs resolve to the exact shade and size variant selected — reducing bounce rate from attribute mismatch.
  • Separate lifestyle and swatch images into distinct feed slots for creative testing by channel.
Variant Architecture
Full Platform Capabilities

Everything your product feed needs.

Six capability areas built for how complex catalogs are structured, priced, and sold.

Variant Control

Listing Content

Categorization

Feed Automation

Error Prevention

Channel Reach

Your product attributes structured for every channel.

Multi-variant catalogs are harder to feed than single-SKU products. GoDataFeed gives you surgical control over how every variant is normalized, grouped, and suppressed by category, instead of catalog-wide.

‍

TAB 1 CARD 1 Regex... text-slash-light-full

Regex value normalization

Fix invalid formats, split ranges, and standardize attribute values by product category.

TAB 1 CARD 2 Intelligent route-light-full

Intelligent variant mapping

Conditional rules route size, color, material, and other attributes to the correct feed fields based on how your store structures the data.

TAB 1 CARD 3 Attribute..right-left-light-full

Attribute name normalization

Your store values become channel-accepted values at the feed level without touching your product data or creating duplicate entries.

TAB 1 CARD 4 Hidden.... database-light-full

Hidden metafield extraction

Pull custom attributes from Shopify metafields, BigCommerce custom fields, or any platform directly into feed attributes.

01

Titles and descriptions that perform.

The difference between a product that converts and one that doesn't is usually the listing quality. GoDataFeed rewrites titles and descriptions at the feed level, for every SKU, on every channel's terms. Your store data stays untouched.

heading-light-full

AI-generated titles

Structured with brand, product type, key attributes, and specifications. Ordered for how each channel ranks and displays products.

align-left-light-full

AI-generated descriptions

Highlights features, specs, and selling points. Fills thin or missing descriptions automatically.

magnifying-glass-plus-light-full

Keyword injection

High-intent search terms added to titles and descriptions. Better visibility without changing your catalog.

wand-magic-sparkles-light-full

Bulk text transformation

Strip HTML, remove policy-violating promo copy, and fix inconsistencies across thousands of SKUs fast.

02

Google has 6,000+ product categories. Getting your products to the right one matters.

Broad category mapping means your products compete in the wrong searches and your Performance Max campaigns lack the product-type depth to segment effectively. GoDataFeed maps to the subcategory level, at scale.

brain-light-full

AI-powered category mapping

Analyzes your product data and suggests the most specific category per channel. Confirm, regenerate, or override.

list-check-light-full

Rule-based bulk assignment

Set conditional logic using any product attribute to assign categories automatically. Rules run at every sync.

folder-tree-light-full

Granular product_type values

Build deeply specific product types for surgical Performance Max campaign control.

code-branch-light-full

Channel-specific taxonomies

Google, Meta, TikTok, and Walmart each use different category schemas. One mapping configuration handles all of them.

03

Feeds that move at the speed of your business.

Inventory shifts, promotions start and end, and catalogs rotate. GoDataFeed lets you set rules that activate and deactivate automatically so your feed reflects reality without manual intervention.

tags-light-full

Custom labels for campaign control

Tag products by margin, promotion, category, brand, or any attribute you want to bid on separately in Google Ads.

calendar-check-light-full

Scheduled rule activation

Set rules to turn on and off automatically on specific dates. Perfect for holiday promotions, seasonal pricing, and new launches.

rotate-light-full

Up to 24 syncs per day

Schedule feed imports up to 24 times per day. Stock and pricing changes reflect on the next sync across every channel.

percent-light-full

Sale and promotional pricing

Map sale prices and compare-at prices for strikethrough displays. Apply percentage markups or discounts across categories using calculator rules.

04

Stop feed errors before they reach your channels.

Every feed is validated before submission. Issues are flagged with specific recommendations so you can fix them before they become disapprovals.

clipboard-check-light-full

Pre-submission validation

Missing fields, formatting issues, and compliance gaps are flagged with specific recommendations and affected SKUs.

microscope-light-full

AI-powered Feed Analysis

On-demand diagnostics per SKU — title improvements, keyword suggestions, SEO review. Exportable as a shareable PDF.

paperclip-light-full

Auto-attach compliance docs

Certification files attach to the right products by category. Set once, runs on every sync.

bell-light-full

Automated alerts

Submission failures, error spikes, and credential issues surface immediately — before your customers notice.

05

One platform. Every channel.

Your shoppers search Google, TikTok, Meta, Amazon, and Walmart at the same time. GoDataFeed formats, optimizes, and keeps your listings compliant across all of them from a single feed build.

puzzle-piece-light-full

Pre-built templates

Google, Amazon, TikTok, Meta, Pinterest, Walmart, eBay, Microsoft, Snapchat, Criteo, and more. Pre-configured and maintained.

clone-light-full

Clone and launch

Duplicate a feed, adjust the rules, and go live on a new channel without building each setup from scratch.

arrow-up-right-from-square-light-full

Variant deep linking

Send shoppers directly to the exact variant they clicked, instead of a generic product page.

compass-light-full

FeedPilot

Pre-built rules from 10,000+ active feeds. Skip the learning curve. Apply proven optimizations from day one.

06
Multichannel Feed Management

Built for brands that move fast

Trusted by
product feeds trusted by vistaprint
product feeds trusted by vistaprint
product feeds trusted by vistaprint
product feeds trusted by redbubble
product feeds trusted by vistaprint

7,000+

Users

200+

Integrations

50M

SKUs processed daily

Getting Started

From catalog to every channel in three steps.

Most brands are live on their first channels within a week. Here's what the process looks like.

1

Your catalog, connected.

GoDataFeed pulls your full product catalog, variants, custom attributes, and inventory data from any ecommerce platform — Shopify, BigCommerce, Magento, WooCommerce, or custom via API. No CSV exports. Your feed stays in sync with every product update.

2

Your feeds, configured.

Your dedicated feed specialist maps attributes, sets suppression thresholds, builds custom labels for bidding segments, and validates required fields per channel. You approve before anything goes live.

3

Every channel, live.

Push to Google, Meta, Amazon, TikTok, Walmart, and 200+ more. As inventory changes, your suppression rules run automatically. Error monitoring flags issues before they become disapprovals.

What Expert Marketers Say

Results from the people running the feeds.

With GoDataFeed, brands build, launch, and maintain smarter data feeds.

There are a ton of features so you might be overwhelmed but I couldn't do Google Shopping without GoDataFeed. GoDataFeed's Support team is better than almost any other support I have ever dealt with.
Danny
Wordstream
Icons/quote-icon Created with Sketch.
Verified reviews
G2
4.6 (10+ reviews)
Shopify
4.8 (80+ reviews)
Capterra
4.5 (15+ reviews)
Very satisfied with the service
Support

Its great for sites where you have limited ability to automate the feeds for GMC. Very satisfied with the service.

Pranav
Ollo Metrics
It's got a lot of tools and the support team is great!
Tools

I work with this app almost daily for my job, it's got a lot of tools and the support team is great!

Armando
Logical Position

Questions, answered

Frequently asked questions

We already have a Shopify feed app. Why switch to GoDataFeed?

Most Shopify feed apps push title, price, image, and basic variant data. They don't surface metafields for ingredient lists, shade families, or certifications — and they don't give you suppression rules based on inventory depth. GoDataFeed treats your full Shopify data model — including all 1,000+ metafields — as feed source material, and gives you a rule engine to transform, filter, and distribute it exactly how each channel needs it.

How does the variant suppression actually work — can we control the threshold?

Yes — you set the rule. You can suppress a parent SKU when more than X% of its shade variants are out of stock, when fewer than N variants are available, or when specific high-demand shades are gone. Rules run on every feed refresh and are channel-specific, so you can apply stricter logic for Google Shopping than for Meta retargeting.

Our catalog has 50,000+ SKUs. Can GoDataFeed handle that scale?

GoDataFeed was built for mid-market and enterprise catalog scale. We manage catalogs up to 500,000+ SKUs across multiple channels simultaneously. Beauty brands with deep shade ranges and size variants run their full catalog through GoDataFeed without performance issues. Pricing scales with SKU count, not per-channel fees.

Do you support metafields for products outside Shopify's standard schema?

Yes. GoDataFeed reads both Shopify's standard metafield namespaces and any custom namespaces your team has built. Whether you're storing ingredient data, cruelty-free certifications, skin concern targeting, or internal product classification codes, if it's in your Shopify metafields, GoDataFeed can map it to a channel attribute.

How long does setup take for a typical beauty brand?

Most beauty brands are live on their priority channels — usually Google Shopping and Meta — within 5 to 7 business days. Complex catalogs with heavy metafield mapping and multi-channel rollouts typically run two to three weeks. GoDataFeed's onboarding team works with your catalog structure from day one, so you're not configuring from scratch.

Does GoDataFeed handle order sync as well as feed management?

Yes. GoDataFeed handles both outbound feed distribution and inbound order sync from marketplaces back to Shopify. If you're selling on Amazon or Walmart in addition to running Shopping ads, orders from those channels route back into your Shopify fulfillment workflow automatically.

Book a 30-Minute Demo

Your catalog is more capable than your feed.

See GoDataFeed's beauty-specific configuration in a live demo — metafield mapping, suppression rules, and variant architecture built for your catalog, not a generic template.

Get Free SetupSee Pricing