Free ebook

Google Shopping Campaign Optimization 5-Step Plan

Optimizing every level of your campaign structure gives you the best chance of breaking out of crowded Google product SERPs. In this ebook, we give you the 5-step plan pro sellers use to optimize their Google Shopping campaigns.

Download ebook
Download the Free Google Shopping Campaign Optimization 5-Step Plan
Shopping ad optimization = feed optimization.
Frederick Vallaeys, Search Engine Land
88%

of shoppers see product content as and extremely important part of buying decision

192%

Boost in impressions after product data optimization

18%

Boost in CTR after product data optimization

What's in the guide?

Introduction

Chapter 1: Developing Your Campaign Strategy

  • Using keyword research to identify market opportunities
  • Segmenting products into groups for easier, more effective audience targeting
  • Setting goals based on your most important key performance indicators (KPI)

Chapter 2: Optimizing Your Google Shopping Feed

  • Understanding how Quality Score affects performance
  • Using product data to boost Ad Relevance
  • Google feed attribute optimization tips, examples and explanations 

Chapter 3: Selecting a Bidding Strategy

  • Identifying your business’ unique bidding factors
  • Applying “levers” to optimize chosen bidding strategy
  • Budget hacks
  • Ad delivery optimization

Chapter 4: Managing Campaign Performance

  • Understanding daily vs monthly KPI
  • How to measure and monitor daily KPI
  • How to measure and monitor monthly KPI

Chapter 5: Future-Proof Optimization

  • Identifying the KPIs that need your attention
  • Developing a plan of action

Conclusion

About GoDataFeed