Resources
For the people who own the feed.
How channels read your catalog, where listings break, and the step-by-step fixes, written from managed-feed data, not from the brochure.
New · Complete guide
The complete guide.
The complete guide to product feed management: what a feed is, why channels reject unmodified store data, how the six-stage pipeline works, and how to run one catalog across 40+ channels without spreadsheets.
Read the guide
Channel playbooks
Spec, setup, pitfalls.
Step-by-step setup for each channel: the exact spec, the mappings that break, and the optimizations that move eligibility.
G
Playbook
GMC setup, feed spec, item groups, and the disapprovals that account for most lost impressions.
13 min read
a
Playbook
How Amazon collapses variants, when to match vs. create ASINs, and the flat-file traps.
12 min read
f
Playbook
Catalog setup for Shops and dynamic ads: image specs, product sets, and pixel matching.
10 min read
W
Playbook
Getting listed and staying buy-box eligible on Walmart's item model.
10 min read
t
Playbook
What TikTok's spec rewards, and how to keep price and stock in sync at campaign pace.
9 min read
M
Playbook
Reusing your Google feed for Bing: what carries over cleanly and what needs remapping.
7 min read
Feed fundamentals
every channel inherits.
Channel-agnostic guides to the data layer: the concepts, failure modes, and fixes that apply everywhere your catalog goes.
Benchmarks & research
Data, not vibes.
Findings from audits across managed catalogs: error rates, eligibility benchmarks, and what actually moves them.
61
Research
Same catalogs, same channels: measured eligibility before and after the pipeline.
Report · 9 min
14%
Research
Error rates, disapproval causes, and eligibility benchmarks across managed catalogs.
Report · 12 min
$
Research
Putting a revenue number on listing downtime, by category and channel.
Report · 7 min
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