Free Ebook

Product Feed Optimization for Google Retail Programs

Google Shopping PLAs continue to provide companies with one of the best opportunities to position products in front of the largest possible audience. This short, to-the-point ebook gives you the info you need to optimize your product feed to wow Google's algorithm and shoppers alike. With optimal attribute examples for a variety of product categories, you'll be able to copy-paste-repeat for your own products. Now let's go!

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How to Optimize Feeds for Google Shopping & More
Optimized products feeds pump better data into Google Merchant Center, which helps the platform index, categorize and distribute your PLAs more effectively.
Nicole Santoro, GoDataFeed
82%

of shoppers say they’d be more willing to click on an ad if the image showed someone actually wearing or using a product

18%

of shoppers prefer product ads with plain stock images

What's in the guide?

Unfortunately, far too many sellers don’t take full advantage of this opportunity. Mostly because they don’t know how easy it is to get Google to showcase your products in SERPs by simply feeding Merchant Center fully optimized product data. We’re here to fix that.

Here's what's in this ebook:

• Why Optimize

• Required Fields

• 45 Important Non-Required Fields

• Data Freshness and Accuracy

• Automate to Dominate