Promote products on Amazon

The Retailer's Guide to Amazon Sponsored Products in 2021

With literally millions of products to compete with, it can be tough to reach the top of Amazon's search results, especially with new products. So how do you make sure your products are getting the attention they deserve? In this ebook we show you how to use Amazon Sponsored Products to cut through the crowded marketplace and reach more shoppers.

Download ebook
Download the Free Amazon Sponsored Products Guide
Put your listings in front of buyers who use your key search terms.
Justin Boggs, Forbes
65%

of Americans who shop online search on Amazon

70%

Sponsored Products conversion rate among Prime members

119M

the total number of products on Amazon (and growing)

What's in the guide?

Introduction

Part 1: Boosting Product Discoverability

  • Multiplying potential impressions and clicks
  • More control with Sponsored Products keyword targeting
  • Benefits of using Sponsored Products

Part 2: Launching a Sponsored Products

  • Campaign Eligibility requirements for Sponsored Products
  • Pre-campaign planning
  • Launching your first Sponsored Products campaign Campaign maintenance

Part 3: Optimizing Your Sponsored Products

  • Understanding the complexities of Sponsored Products
  • Creating single SKU ad groups
  • Writing product listing titles that get the click
  • Bidding based on relevance
  • Monitoring Amazon’s automatic keywords
  • Campaign quality
  • Campaign budget
  • Adapting based on performance

Conclusion

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