Google recently announced that Shopping Actions will play an increasingly important role in its retail ads strategy. From image SERPs to YouTube videos, Shopping Actions will be the exclusive format to deliver shoppable experiences.
The first step is to let Google know you're interested in the Shopping Actions program. Fill out the form below to request whitelisting into the program.
Once whitelisted, you can go into Merchant Center to find the Shopping Actions tab. There you'll set up your store, accept terms and submit your store for review.
After submitting your store for review, Google will evaluate your store. If review is successful, you will be notified to activate your store.
Google has no intention to become a direct retailer (no competition from channel). Google wants to provide merchants with an additional tool to close the purchasing loop seamlessly.
Easy re-ordering and basket building makes the shopping experience seamless. Prominent merchant branding means shoppers know whom they’re buying from.
Google handles first line of customer support and returns for a more uniform experience. Shopping Actions team works with merchant behind the scenes to ensure shopper satisfaction.
Unlike PPC models, with Shopping Actions, the merchant only pays when a sale happens. Plus there's no membership fees.
Shopping Actions provides data on sales performance, store competitiveness and product catalog assortment so you always know where you stand.