How to Improve ROI In CSE Campaigns

How to Improve ROI In CSE Campaigns

How would you like an assistant whose only job is to monitor your shopping channel performance and tell you when to make adjustments to your product listings and even what products to make adjustments on?

If you’re ready to make smarter campaign decisions and improve your product listings’ ROI, take your business to the next level with enhanced analytics, which include Cost Reporting and Performance Alerts.

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How to Put Reviews to Work In Your Ecommerce Strategy

How to Put Reviews to Work In Your Ecommerce Strategy

How important are product and seller reviews for the success of your store? According to Nielsen’s Global Survey of Trust in Advertising, ratings and reviews are the most trusted forms of advertising messaging, influencing between 70 and 84 percent of consumers.  So if you’re investing in comparison shopping engines, having high-quality product and seller reviews are critical to your click-through rates and conversion rates. (more…)