Expand Your Mobile Reach with TheFind

Expand Your Mobile Reach with TheFind

If you’re an online retailer, you may already be familiar with TheFind.com. So before we tell you how to extend your ecommerce reach on desktop and mobile with TheFind, let’s review some interesting statistics to help paint a picture of the online and mobile shopping world:

  • About 75% of Americans have Internet access at home
  • 60% have a smartphone
  • 56% of consumers surveyed by Shop.org have reported that they will do over half of their holiday shopping online!

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5 More Ecommerce Last-Minute Holiday Sales Tips

5 More Ecommerce Last-Minute Holiday Sales Tips

You can’t hide from it any longer. The Ghost of Holiday Sales Past is here. As shoppers check off their lists and wrap up their shopping, merchants face crunch time. If you’re like a lot of merchants, you may have been too busy running your business to take too many extra steps toward holiday sales preparations. Never fear. We have 5 easy last minute tips to help you in this final push. (more…)

Google Updates the AdWords Editor

Google Updates the AdWords Editor

Google rolled out the new AdWords Editor 11.0 this week.

The update is the most drastic overhaul made to the AdWords Editor since 2006. According to AdWords insiders, the software has been “redesigned from the ground up.” Google has enhanced existing features and added totally new features to streamline the campaign setup and optimization process. Google expects the new interface to be faster and more efficient in managing your account. (more…)

Black Friday, Cyber Monday Ecommerce Sales Point to Shift in US Shopping

Black Friday, Cyber Monday Ecommerce Sales Point to Shift in US Shopping

Black Friday 2014 became the biggest online shopping day of all time. Then it lost its crown just three days later.

Cyber Monday sales totaled more than $2 billion this year. That’s a 17% boost over 2013. The total, which reached up to $2.038 billion according to comScore, makes for the biggest online sales day in history.

In-store Black Friday sales on the other hand, came in at 5% below last year’s numbers and were considered a disappointment by comparison. The disparity points to a shift in U.S. consumer behavior. Shoppers didn’t stop buying — or even reduce spending. They simply stayed home and made their purchases online. (more…)

Google Shopping Rolls Out Pre-Holiday Updates

Google Shopping Rolls Out Pre-Holiday Updates

This week Google announced updates to its Google Shopping and Merchant Center features. Among the update’s highlights are the addition of Auction Insights for PLAs, a Diagnostics Tab for Merchant Center and improved Search Impression Share stats.

The updates come a week before Thanksgiving and the expected rush of Black Friday and Cyber Monday sales. The end goal is better insights into product sales performance for merchants and the ability to “identify easy-wins for the holidays and unlock new, more actionable ways to optimize your Shopping campaigns.” (more…)