Why You Should Spend More on Google Shopping vs Text Ads

Why You Should Spend More on Google Shopping vs Text Ads

By now, most retailers are familiar with the benefits of Google Shopping. But a new case study by Periscopix reveals a common and costly mistake.

Before adopting product listing ads, Heal’s Furniture had found it difficult to reach searchers who weren’t looking specifically for the Heal’s brand. The high-end furniture retailer out of the UK was spending the bulk of its marketing budget on text ads, and as a result, was finding it very expensive to acquire sales through generic furniture terms. The company has since pushed more of its budget toward product listing ads and away from text ads, which has led to a big jump in conversions.

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How to Easily Check Your Product Data for Errors

How to Easily Check Your Product Data for Errors

The first and most important step toward clean, optimized product data is a good old-fashioned ocular pat-down.

It’s important to know what kind of data you’re working with and what you’re submitting to the shopping engines and marketplaces. You want to make sure required fields aren’t empty or that they don’t contain invalid data. A blank SKU or a price of $0.00, for example, will create unnecessary and avoidable errors in your feed. (more…)