Facebook recently announced that it will allow advertisers to take advantage of its new dynamic product ads. This opportunity allows retailers to submit their products in a feed format to be displayed within the Facebook newsfeed and right hand column ad space. An added benefit ensures that the ads automatically reformat for mobile, too.
The new ads are a retargeting opportunity within Facebook. The dynamic product ads work similar to Google Display Network where advertisers can retarget visitors based on past site visits and the products they interacted with during those visits. Additionally, multi-product ads are available to advertisers to show a range products in a carousel format. (more…)