What you need to know:
Nextag is replacing its current category taxonomy to drive more qualified traffic from the major search engines to your site. By adding more descriptive, consumer-friendly category names, Nextag is both enabling shoppers to find your product more easily while increasing its overall visibility on the major search engine networks (Google, Bing, etc.).
Nextag Next Steps; What You Need to Do:
1. Review Automated Category Changes
Nextag will automatically migrate from the current taxonomy structure to the new, more descriptive structure. They’re making the migration to the new categories as seamless as possible by putting your products in the new categories they feel are a fit for your store’s listings. At minimum, we highly recommend reviewing your listings to ensure that newly categorized products are still being merchandised in the best place for your products. Also, if you have any “paused” products in your existing feed to Nextag, you will need to verify that these products are still paused within the new category structure.
2. Optimize your Nextag Categories
For a more accurate approach, GoDataFeed recommends re-categorizing your products to its new category taxonomy; you can either do this yourself or request this from GoDataFeed. Nextag New Category Promotion- to help you make the Nextag category switch, we’re offering to re-do your Nextag categories for half the cost: $50* (discounted from $99).
3. Review Your Bids on Nextag
Nextag is increasing its minimum bids, so once the switch to the new categories occur, login to your Nextag account and review and modify your bidding strategy. Any bids that are below the new category minimums will be invalid and need to be updated. You can update your bids in one of two methods.
- Feed based Bidding: Adjust the feed accordingly
- Dashboard: Adjust in the new dashboard by August 1st
When: Starting on July 21st, Nextag expects to complete its migration by August 1, 2014.
Nextag recommends watching your Nextag feed throughout the next couple of weeks and if you notice any changes or have any questions or concerns about the migration to the new category taxonomy, give us a call at 866-340-6619 and we will assist you in optimizing your Nextag feed.
More Info: For more information on the changes, please view the Nextag Change Document.
*Up to 50 categories submitted for $50, for more than 50 categories, please inquire at 1-866-340-6619