What You Need to Know About Facebook Dynamic Product Ads

What You Need to Know About Facebook Dynamic Product Ads

Facebook recently announced that it will allow advertisers to take advantage of its new dynamic product ads. This opportunity allows retailers to submit their products in a feed format to be displayed within the Facebook newsfeed and right hand column ad space. An added benefit ensures that the ads automatically reformat for mobile, too.

The new ads are a retargeting opportunity within Facebook. The dynamic product ads work similar to Google Display Network where advertisers can retarget visitors based on past site visits and the products they interacted with during those visits. Additionally, multi-product ads are available to advertisers to show a range products in a carousel format. (more…)

How to Get Product Reviews

How to Get Product Reviews

With great reviews comes great visibility. Merchants with a higher number of positive reviews have better rankings on shopping engines like Google Shopping and Bing. The more positive reviews your products have, the more authority and trust your store projects (to shopping engines and users alike).

The key to getting more product reviews is good customer engagement. Having an open dialogue with customers is the best way of turning one-time buyers into loyal, lifetime customers who will advocate on behalf of your brand. (more…)

2015 eBay Seller Update: Product Identifiers & Category Changes

2015 eBay Seller Update: Product Identifiers & Category Changes

In its 2015 Seller Update, eBay introduced a few changes to listing requirements. Later this year, sellers will be required to include product identifiers for listings in certain categories. The change, according to eBay, will help shoppers find products more easily and improve product exposure on Google search results.

Come June, listings that include product identifiers will benefit from more prominent eBay search results (compared to listings that don’t include identifiers). Sellers will be given at least 60 days’ notice before the requirement goes into full effect, but eBay says merchants will benefit from adding product identifiers immediately.
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