10 Back-to-School Ecommerce Stats to know for 2015

10 Back-to-School Ecommerce Stats to know for 2015

This year, $68-billion is up for grabs to merchants during Back to School season, according to the National Retail Federation (NRF). Online retailers must pay close attention to industry trends and do everything possible in order to capitalize on what’s quickly become the highest combined spending per household event, second only to the winter holidays.

Here’s a top ten list of hot industry stats and trends you should be aware of in order to stay ahead of the class: (more…)

How to Exceed Shoppers’ Expectations (and Keep them Coming Back)

How to Exceed Shoppers’ Expectations (and Keep them Coming Back)

Retailers who deliver the most exceptional shopping experience will consistently take customers away from those who do not. Surprisingly, too many ecommerce sites fail to meet buyer expectations.

To help clarify the value of “wowing” your shoppers, we took a long hard look at why the shopping experience is so important (especially to online retailers) and how you can apply best practices to prevent lost sales and keep buyers coming back.
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Google Pilots “Purchases on Google” & Bing Shopping Now Open to All U.S. Retailers

Google Pilots “Purchases on Google” & Bing Shopping Now Open to All U.S. Retailers

Today, Google announced its Purchases on Google pilot that enables consumers to click on “Buy on Google” ads to complete purchases.  Shoppers complete the purchase using Google-stored payment data, which is then sent to retailers to process and fulfill.  Merchants handle all customer service communications and “own” their customer’s data.

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