A few weeks ago we shared the news about Bing Product Ads launching and the opportunity it brings for merchants. If you haven’t yet given this new channel a look we recommend you do so – with about 30% of market share for all searches, Bing (along with network partner Yahoo) accounts for 117 million retail clicks per month. That’s like leaving 30% of the money in your wallet on the table! And with the growth Bing is experiencing that 30% is bound to continue to creep up, so the sooner merchants hop on board the more likely they’ll have a jump on their competition in this channel.
OK, so we’ve convinced you that Bing Product Ads is a great opportunity. What’s next? How do you best leverage this channel for success? We have a few best practices in mind to help you get started.
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