Every year, professionals in the world of digital retail get together, exchange ideas, and explore new technologies at the Shop.org Summit. The three-day event features

expert speakers, networking opportunities, and an expo hall.

There’s a lot going on, so we’ve narrowed it down to a few highlights for you. Keep these events high on your list of things to do and see when you arrive in Dallas.

JCPenney and Transforming the Customer Experience – An Insider’s Look

Don’t just rely on the excellent customer service you are providing now to grow your business – learn and develop skills to impress your next generation of customers and build on your already loyal base.

Keynote Speaker Mike Amend has transformed the omnichannel strategies of Home Depot, Dell, and JcPenney, and plans to share his secrets with the Summit audience. You’ll learn how to integrate physical and digital customer service strategies into your business from an expert who knows the ins and outs of building relationships utilizing a wide variety of media. The event is said to cover:

  • “Building unique experiences through combining products and services
  • Arming store associates with actionable insights from digital data
  • Carrying customer relationships across media from physical over to digital”

It’s happening on Tuesday, Sept. 27 at 10:20 A.M. in Level 2, Hall E.

Reinvent Your Business (and Save Retail Stores!) with Mobile: Chatbots and Location Analytics

Tuesday afternoon offers a lot of fantastic breakout sessions to give you a quick look at different ways to take your business to the next level. If you are currently using mobile apps or have your products in physical locations, look no further than this breakout session, led by Founder and CEO of ReplyYes Dave Cotter and Co-Founder and CEO of Curbside Jaron Waldman.

The two experts will use their experiences to show you how chatbots and location analytics on mobile devices can create an omnichannel experience for customers, enabling them to receive fantastic and efficient service.

You’ll learn how to:

  • “Evaluate and decide on mobile technologies that resonate with your customers.
  • Convert a text into a purchase.
  • Use data and analytics to better understand your customers and optimize your inventory.”

Attend this breakout session on Tuesday at 1:45 P.M. in Level 2, Room C3.

How to Thrive in an Era of Constant Change

One of the best ways to succeed above and beyond the competition is to take advantage of new technologies and strategies emerging in the market. But in the fast-paced world that we live in, how can your business constantly stay on top of changes? Set your company up for success by learning how to incorporate innovation into your business model in a way that is practical and goal-focused.

CEO of ThriftBooks Mike Ward and Principal of Creare Ventures, LLC Oscar Castro will offer structures, tips, and principles that will help you make changes and innovations an everyday facet of your business.

You can attend this breakout session on Wednesday at 11:30 A.M. in Level 2, Room C3.

Website Critiques

You’ve gathered all of these fantastic ideas and explored innovative technology. Now it’s time to apply it to your business. Join forces with some of the experts at the Shop.org Summit to improve your company’s website.

The experts will be available for 40-minute sessions to talk to you about how you can improve your site’s design, merchandising, and over all end-to-end customer experience.

These critiques will be available throughout the entirety of the summit, but you need to sign up now to reserve your spot.

Digital Marketing Workshop

A separate registration is required to attend the summit’s Digital Market Workshop, and is reserved for anyone who is ready to dive headfirst into becoming a top player in the world of digital marketing. Get ready for an entire day of networking and learning – with speeches from top marketing experts.

Do “Translating Corporate Strategy Into Mobile Action” or “28 Things About New Customer Acquisition That Nobody Ever Tells You” sound like sessions that can benefit your business?

If so, sign up for the Digital Marketing Workshop. It is open to professionals of all abilities and experience levels.

Check back here after the event to see what we learned from the Shop.org Summit.