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Bing

Bing

Out with Bing Ads, in with Microsoft Advertising

Bing Ads has become Microsoft Advertising and it turns out that this news represents more than just your typical name-change or rebrand.

Posted on 
May 17, 2019
  by
Lin Grosman
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Bing

Recapture Customers with Bing Remarketing

Most online retailers are already familiar with Bing Product Ads, which let you advertise your products to users while they browse on the Bing Search Network. Product Ads are a great way to get your products seen, but they aren’t the only advertising tactic you should be using. After all, 96% of users won’t even convert on their first visit to a website. That’s where a remarketing campaign comes into play.

Posted on 
Oct 23, 2018
  by
Nicole Santoro
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Bing

Introducing the New Bing Shopping Campaigns

Bing is at it again, and right in time for holidays! Product Ads were a big hit in attracting shoppers on the Yahoo Bing Network last year because of their rich, engaging format. This year we’ve launched Bing Shopping Campaigns to help advertisers capture our shopping audience with enhanced control, insight and efficiency, and with consistent management across advertising platforms.

Posted on 
Aug 6, 2015
  by
Bryan Falla
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Bing

Google Pilots “Purchases on Google” & Bing Shopping Now Open to All U.S. Retailers

Today, Google announced its Purchases on Google pilot that enables consumers to click on "Buy on Google" ads to complete purchases. Shoppers complete the purchase using Google-stored payment data, which is then sent to retailers to process and fulfill. Merchants handle all customer service communications and “own” their customer’s data.

Posted on 
Jul 15, 2015
  by
Bryan Falla
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Bing

Bing Updates Field Names, Adds Optional Fields

Bing Ads is changing how its product feeds are organized. Beginning Aug. 1, 2015, all feeds submitted to Bing must be updated with the new field names or they will be rejected.

Posted on 
Jun 26, 2015
  by
Bryan Falla
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Bing

Bing Product Ads is Here

After much waiting and speculation, yesterday Microsoft announced the launch of its answer to Google Product Listing Ads – Bing Product Ads. This is great news for merchants, because Bing is seeing a 26% increase in traffic year over year and the Bing and Yahoo network commands approximately 30% of market share for all searches.

Posted on 
Mar 27, 2014
  by
Nicole Santoro
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