FAQ

Frequently Asked Questions

GoDataFeed's Frequently Asked Questions:

• What are Data Feeds?
  
  
• Why advertise on comparison shopping engines?
  
  
• What does GoDataFeed do?
  
  
• Why submit through GoDataFeed?
  
  
• How much does it cost to subscribe to GoDataFeed?
  
  
• Is there a fee for technical support?
  
  
• I've subscribed to GoDataFeed, how do I start getting my products listed on shopping sites?
  
  
• Where can I find out more information about the Comparison Shopping Engines GoDataFeed Supports?
  
  
• What if I submit to a Comparison Shopping Engine that is not listed on your site?
  
  
• Is there a limit on the number of shopping engines I can submit to?
  
  
• Which Comparison Shopping Sites should I submit my product data feeds to?

A Data Feed is simply detailed information about the products your store carries, including product name, price, SKU or UPC numbers, etc., stored in an electronic file (tab, csv or xml) and is the source by which shopping engines derive descriptive information about your products.

• By submitting directly to each shopping engine, you are diversifying your store's exposure by marketing to clients who are searching for your products on comparison shopping engines
• You reach highly qualified consumers who are actively researching products and are ready to make a purchase
• Comparison shopping sites usually convert at a higher rate than standard Search Engines
• You can control marketing campaigns on shopping engines by optimizing your data feeds

GoDataFeed is a Web-based data feed management solution that cost-effectively consolidates and optimizes your shopping channel marketing efforts. GoDataFeed's Web-based application automates the preparation and submission of data feeds, optimizes products for each engine and analyzes store, engine and product sales results in real time.

Managing feeds for multiple shopping engines can be a labor-intensive, time-consuming process. Each shopping engine has different data feed and categorization requirements and manually preparing and submitting feeds to various marketing channels can be cost prohibitive and inefficient.

GoDataFeed consolidates your efforts to submit to multiple search engines by providing a user-friendly way to:

• Simplify and automate the preparation and submission of data feeds
• Optimize product listings with intuitive mapping and categorization tools
• Track clicks, conversions and revenue from conversion for each of your feeds; down to the SKU level
• Analyze results to target sales of more profitable items and exclude low margin items from feeds

GoDataFeed allows online merchants to map product listings to the various shopping engine's unique category taxonomies, a process that optimizes their products relevance on their chosen shopping engines.

Starter Plan - $50.00/store a month includes:

• 3 Channels
• 2 Free Feed Setups
• Free Analytics
• Product Quota 5,000*
• $0.99 Trial

Unlimited Plan - $99.00/store a month includes:

• Unlimited Channels
• 2 Free Feed Setups
• Free Analytics
• Product Quota 5,000*
• $0.99 Trial

There is no additional cost for technical support using GoDataFeed. If you require installation assistance, we will walk you through the setup of each engine and make sure you feed your products properly.

1. Subscribe to the Shopping Sites of your choice, and make sure to fund your accounts and place bids on your desired categories
2. To give you a head-start, GoDataFeed will help you import your store and perform your first two shopping feed setups for FREE
3. Setup your Shopping Engine feeds on GoDataFeed, including field/category mapping, custom field rules, and scheduling of feed submissions

• Set them up yourself using our help video clips, knowledgebase and FREE support
• -OR- delegate the setup process to us for a one-time $99 per feed setup. Many busy merchants delegate feed setups to GoDataFeed because is a cost-effective, one-time process that helps them accurately promote their products within the first 48 hours

Information about GoDataFeed's supported engines is available here

You can request a custom engine integration for a one-time charge, starting at $100.00. Simply contact us with the name of the shopping site or affliate network you wish to submit to and send their datafeed requirements and specifications to support@godatafeed.com.

There is no limit with the Self Managed plan. The Starter plan limits you to three feeds.

Criteria to consider when selecting a Shopping Engine are:

• Categorization- Do they provide categorization that best classifies what I am selling?
• Budget- What is the Cost-Per-Click for the categories I intend on mapping to? Do they have setup fees?