Even the best designed and most user-friendly ecommerce websites rely on a steady stream of new and returning shoppers in order to be successful. This means that most online merchants must rely on marketing campaigns to drive potential customers to
Everyone’s a digital marketer in February… if only to have an excuse to escape to sunny South Florida for Pubcon! This year, though, the Pubcon SFIMA Summit is extra special. Our very own ecommerce guru Steven Hope will be presenting
Ever heard of the phrase ‘don’t judge a book by its cover’? Well, unfortunately, that does not apply when it comes to Google PLAs. In fact, product titles play a key role when it comes to building a successful ad.
You probably already have your products up on Google. And you probably think you’re doing okay. So why do you need to read another article talking about how retailers and brand owners can use Google to bolster sales?
After the short lull that follows the holiday shopping season, retailers should be about ready to get things rolling at full speed again. Super Bowl Sunday kicks off the 2017 retail calendar and we’re expecting yet another great year for ecommerce. Syncing