Ever heard of the phrase ‘don’t judge a book by its cover’? Well, unfortunately, that does not apply when it comes to Google PLAs. In fact, product titles play a key role when it comes to building a successful ad.
You probably already have your products up on Google. And you probably think you’re doing okay. So why do you need to read another article talking about how retailers and brand owners can use Google to bolster sales?
After the short lull that follows the holiday shopping season, retailers should be about ready to get things rolling at full speed again. Super Bowl Sunday kicks off the 2017 retail calendar and we’re expecting yet another great year for ecommerce. Syncing
Have you ever wished you could use Google Ads to target specific customers? Well, with Customer Match, you can do exactly that! As of June 2016, Google began opening Customer Match to Shopping Campaigns as a beta test. Customer Match
It’s no secret that optimized product data is the key to product listings that sell. It’s not just persuasive language and pleasing images, though. As a seller, you must meet certain data points in order to score impressions for search