Let’s face it, traditional brick-and-mortar shopping is not what it used to be. In fact, 8 out of 10 customers are less likely to go to a store if they can’t view available inventory levels online in advance. So how are you
Google is sunsetting its Trusted Stores program in favor of the new(ish) Google Customer Reviews. What is Google Customer Reviews? It’s a free program that lets you gather and display reviews from shoppers using Google customer surveys that are sent to
Ever heard of the phrase ‘don’t judge a book by its cover’? Well, unfortunately, that does not apply when it comes to Google PLAs. In fact, product titles play a key role when it comes to building a successful ad.
You probably already have your products up on Google. And you probably think you’re doing okay. So why do you need to read another article talking about how retailers and brand owners can use Google to bolster sales?
Have you ever wished you could use Google Ads to target specific customers? Well, with Customer Match, you can do exactly that! As of June 2016, Google began opening Customer Match to Shopping Campaigns as a beta test. Customer Match