Google Shopping has exploded over the past year or so. In the first quarter of 2016, the revenue that retailers made from Google Shopping was up 52% from the same period in 2015. In the third quarter, retailers reported profits
“Alexa, reorder me laundry detergent.” “Okay, Google, order me a pizza.” With devices like Amazon Echo (using Alexa) and Google Home, people are starting to get used to the idea of verbally controlling their environment. Even better, for retailers, intelligent
Let’s face it, traditional brick-and-mortar shopping is not what it used to be. In fact, 8 out of 10 customers are less likely to go to a store if they can’t view available inventory levels online in advance. So how are you
Google is sunsetting its Trusted Stores program in favor of the new(ish) Google Customer Reviews. What is Google Customer Reviews? It’s a free program that lets you gather and display reviews from shoppers using Google customer surveys that are sent to
Ever heard of the phrase ‘don’t judge a book by its cover’? Well, unfortunately, that does not apply when it comes to Google PLAs. In fact, product titles play a key role when it comes to building a successful ad.