When all of the pieces of an expertly-managed campaign align correctly, brands enjoy high ROI/ROAS and tons of traffic to their ecommerce stores—the obvious markings of campaign success. But when your campaign isn’t doing so well (or could be doing
In 2016, Shopify integrated with several new sales channels, including Facebook messenger and Amazon, providing even more growth opportunities for its 377,500 merchants. The expansion seems to be paying off. Gross merchandise volume (GMV) per merchant grew by 25% over
Ever heard of the phrase ‘don’t judge a book by its cover’? Well, unfortunately, that does not apply when it comes to Google PLAs. In fact, product titles play a key role when it comes to building a successful ad.
It’s no secret that optimized product data is the key to product listings that sell. It’s not just persuasive language and pleasing images, though. As a seller, you must meet certain data points in order to score impressions for search
Google allows up to 5,000 characters for product descriptions. But you and I know that’s way more than any shopper would ever read. And yet too many of us take that for granted, pushing every bit of text in our product pages right into Google Shopping.