It’s difficult to pin down exactly what percentage of online stores fail. Some say about 80 percent die within the first two years. Others put the number much higher – a horrifying 97%. Whatever the actual total, one thing is
Google Shopping has exploded over the past year or so. In the first quarter of 2016, the revenue that retailers made from Google Shopping was up 52% from the same period in 2015. In the third quarter, retailers reported profits
Let’s face it, traditional brick-and-mortar shopping is not what it used to be. In fact, 8 out of 10 customers are less likely to go to a store if they can’t view available inventory levels online in advance. So how are you
Ever heard of the phrase ‘don’t judge a book by its cover’? Well, unfortunately, that does not apply when it comes to Google PLAs. In fact, product titles play a key role when it comes to building a successful ad.
You probably already have your products up on Google. And you probably think you’re doing okay. So why do you need to read another article talking about how retailers and brand owners can use Google to bolster sales?